The Industry Review

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Everybody knows that interacting on Twitter attracts followers, right? This is the main reason for Twitter’s existence. As a long time active user, I can say: this is, of course, true – you can gain followers based on that alone (as I wrote about very early on).

 
With that being said, very active users know that if you tweet too much, it really hampers this process. There were periods where I was extremely active and tweeted as many as 400 tweets a day ( …see my article on Twitter Jail… ). I was well aware of the fact that if I tweet less, I will gain more followers. But gaining followers wasn’t what I was after, so I did what I wanted to do. If someone didn’t want to follow me because I talked too much, then there’s nothing I can do about it – I’m not going to change myself.

 
In the past two months I’ve drastically reduced my Twitter activities. Not to change the subject, but the main reason is that I’m busy and simply can’t afford the time. There is also another big reason, which I may dedicate a post to, but can’t discuss at the moment.

 
However, watch the above graph (click here to see it in higher resolution) – a new feature, I believe – courtesy of TwitterCounter. It shows my number of tweets and followers over a three month time period. I really like this feature.

 
As you can see, there is no correlation at all between the number of followers I gained every day and the number of tweets I tweeted. I was aware of it, of course, but it’s nice to see it visualized.

 
The truth is, while interacting and being active – in moderation – really helps getting followers, it is entirely unnecessary. One does not need to be active at all to gain followers. How? That’s a story for another time. I am aware of several users who don’t tweet at all whose Twitter growth is extremely fast.

 
Twitter may not like this fact, but that is the case. In fact, in many ways they encourage this by setting artificial limits on tweets and DMs (again I mention my post on Twitter Jail) and other issues. Hopefully this will change in the future.

Click on the image to see the full stats

I’ve already written before that I doubt Alexa’s accuracy. But this is just comical. When I go to the Alexa stats for this blog, it gives me the demographics of my visitors. For crying out loud, where are they getting this information from? I have the Alexa toolbar installed as well and I don’t recall ever giving them any information, let alone specific details such as education.

 
So you can imagine my surprise when I found out that my blog is vastly popular with guys between ages 45 and 54, and quite shocked to discover no one over 55 reads my blog – and very few in the age group 18 to 24 as well. I’ll try harder, I promise.

 
Also, it seems the number one query for my blog is “chinese affiliate” (if you don’t know what I’m talking about, click on the image above to see the full stats). This is very interesting. Yes, the phrase is mentioned once in this blog, but with all due respect to Alexa, I look at my stats every day (usually a few times), and “chinese affiliate” is not my #1 source of traffic, nor is it second, third, fourth or fifth.

 
Neither is “affiliate network”, which is probably a very competitive phrase. I think it would be quite cool if I did rank high in Google for “affiliate network” – I’d probably get tons of traffic. But that’s not the case.

 
This is comical, but it also raises serious questions. Recently I did a small media buy based on demographics I obtained from Alexa. How can I trust these results at all? I think the stats for my own blog are complete nonsense.

By writing this there’s a chance I will offend a few people.

 
Like everything else, there are many different ways of categorizing types of users on Twitter. One way is to examine how they view followers.

 
There are basically two broad approaches (and within each some variations, but I’ll now focus on the big picture).

 
First, there are the people who care about the number of people who follow them. These will often follow back those that follow them, though not always. Some of them aggressively try to get more followers, others don’t. However, the commonality is that they care about the number of followers.

 
Then there are the people who don’t care. Often they never follow back a user that follows them, though some times they do. Some of them won’t respond to a user they don’t know. The vast majority of celebrities fall into this category, but I know users with as few as 30 followers who behave this way. It’s just a different approach.

 
Don’t get me wrong, I think both are valid and are legitimate. It’s OK to try and get followers. It’s also OK to have your own community and not invite anyone in (even though personally I think it would be polite to respond to all messages, as I do, I can understand people who feel this intrudes into their “community”). It’s certainly OK not to follow back everybody who follows you. I even understand the celebrities who don’t want to respond to their followers, but rather view Twitter as a tool to gain publicity. I do.

 
However, recently I noticed an interesting variation of the second type. FriendOrFollow is one of my favorite sites: it enables a user to see who he follows but doesn’t follow back, and vice versa: who follows him but he does not follow.

 
FriendOrFollow, which is very popular site, has a ‘sponsored users’ section. I don’t know the specifics, but I assume people pay a certain amount to be featured there for a period of time. What this means is that whenever someone uses this site, the user’s picture will appear with a short description. Personally, I never really understood the point: it’s so easy to get followers: just spend some time on Twitter, make conversations, follow interesting people, and before you know it you’ll have a respectable audience. But whatever – maybe they are just too busy? I’m not passing judgment.

 
What bugs me is that I noticed users I know are of the second type in the ‘sponsored users’ section, that is: they don’t follow back or respond to tweets. I even saw a semi-famous celebrity there (whom I tried to communicate with a while ago but was always ignored). Isn’t this hypocritical?

 
In essence, these are people who want fans. They want more followers just so they can say they have more followers. They have no intention of communicating with the people who follow them. It’s going to be a one-way conversation. I guess they are not famous enough to draw more followers on their own, so they resort to paid methods.

 
Of course, I don’t mean to imply that everyone who advertise there is like that. Not at all. I believe most are ordinary people who just don’t know how to find followers. I’m only referring to those I know are like this. I call them “Fan Seekers”.

 
In my opinion, these people are missing the point of Twitter completely. I think it’s rather sad.

Bringing a laptop to a conference is a pretty good idea. Not only it helps summarize notes – I type much faster than I write – but you can also email these notes, share them, post them online, etc.

 
These days it seems every conference – even small ones – have a Twitter Hash tag (and why not? It doesn’t cost anything). What this means is that people can send messages with this tag, and everyone who “listens” to this tag will get it. It’s a bit like group chat. This is one of the things that differentiates Twitter and Facebook (as I mentioned in my one of the first posts in this blog: Explaining Twitter to Facebook Users).

 
This has several effects I didn’t fully grasp until Affiliate Summit East 2009. Motivational, educational, you name it.

 
For starters, days before a conference starts, people already start tweeting using the hash tag (i.e. in Affiliate Summit West 2010 it was #asw10). So even if you’re at home, you’re already starting to feel the ‘vibe’ of the conference, get the excitement. People announce they’ve left their homes, that they’re at the hotel, that they’re checking in, that they’re meeting other participants. Some people even upload photos. And since it is all in real time, you get pulled into it. You feel you’re a part of the conference before it even started.

 
Furthermore, during sessions people constantly tweet about what they listen to. This proves to be extremely useful from several reasons:

 
So my second point: you know who is present. During one session I discovered that two of my Twitter friends (whom I never met in person until then!) were in the room with me. We tweeted each. One even uploaded an image of the speaker (in real time, of course), so I could even tell where he was sitting in the room. Later I went to meet him.

 
Third, people constantly tweet the highlights of a session, the important points. There was one moment where I missed what the speaker said, but knew it was important. I looked at the stream, and multiple people tweeted that point. I just copied this directly into my notes. Moreover, thanks to the Twitter 140 characters limit, the point has to be concise, and this greatly facilitates the transmission of ideas in this context.

 
Fourth, you get to “hear” what’s going on in other sessions as well. So in a sense it allows you to attend multiple sessions at once. I actually took some of the tweets from other sessions as notes, as they were very relevant and interesting.

 
Fifth, one session allowed people to ask questions through Twitter and had its own hash tag. This certainly improves interaction between audience and speaker. Another session I attended had a contest where people suggested ideas and at the end, there was a reward for the best one.

 
Sixth, I tweeted quite a lot of the good highlights from sessions I attended. Some were actually retweeted by people who were NOT at the conference. So this helped spread useful information beyond the conference. In my opinion, this can be said to make Twitter itself a more valuable site. I remember that during Blog World (a conference that took place several months ago and I didn’t attend) there were occasional retweets of highlights from their sessions – some I found fascinating. And I wasn’t even there!

 
Finally, sites and conferences now take this into consideration. For example, the conference I speak at next month, Social Media 201, constantly “listens” and places on its website tweets that use the #sm201 hashtag. Or another example: ad:tech NY had a huge screen which featured select tweets that use the #adtechny hash tag (see the above image).

 
I think what we’ve seen here is a glimpse into the future of education. Where future students will get more and more opportunities to interact with the speakers and each other in real time, as well as potentially virtually “attend” sessions they are not present in. So not only the conference hash tag is great for passing information and ‘bonding’ everyone, but it also contributes a great deal to the effectiveness of taught sessions. I find this fascinating.

I want to announce that I’m going to be participating in Social Media 201: a social media conference which will be held in Seattle next month.

 
This conference, which is sponsored by Microsoft, Comcast, Fresh Consulting, Regillo consulting group as well as other companies is geared towards small business owners.

 
I will be giving a talk titled “SEO for Small Businesses” in which I’ll discuss the benefits small business owners have to gain by optimizing their websites to rank in search engines for phrases related to their business and their local area. In addition I’ll also be participating in the “monetizing social media” panel.

 
As far as I know a recording of the conference will be sold later: though I may be wrong on this.

 
For more information, go to the conference website or view its agenda. You can also follow its hashtag on twitter: #sm201

 
Note that to get a $50 discount, enter code ULABS (this is not an affiliate coupon – I’m not personally gaining anything from it).

I haven’t blogged in a while. Some people have asked me whether I decided to quit blogging. “Of course not” I responded “I’m just too busy”. Which is true (as I briefly elaborated in my last post).

 
The frustrating thing is that, as mentioned before, I already have three posts just waiting to be finalized and published. One of them I’m not going to do anymore. It describes my experiences at Affiliate Summit West (ASW10) and it would feel quite silly to publish it almost two months after the fact. So I won’t. I’ll just say: ASW was great!

 
Earlier today I was lying in bed and suddenly realized it’s been exactly ten years since I began my first job in the US (had others elsewhere. Curious? Check my LinkedIn profile).

 
In my first job I worked as a software developer for a dotcom called iAnalyst. This was before the dotcom bubble burst, so we were all reaching for the stars, ready to work crazy hours, and mentally preparing to become millionaires. The sad fact is, we kind of knew we won’t become millionaires, many of the crazy hours were spent starting at the PC and chatting – it was more of a “morale” thing, we all stay at work regardless of whether it’s actually necessary. So there were whole weekends I spent at the office doing nothing. With that being said, I don’t regret even a single second – it was a fantastic experience even when the company went down.

 
I had three projects in iAnalyst, with the most important one being the creation of the company’s production system. Basically, it allowed our producers to enter content, which would miraculously be transformed and transferred to our website. Sounds familiar? I bet it does: WordPress does just that. More than that, WordPress does it 1,000 times better than my creation did. Then again, we’re talking a full decade ago – that’s centuries from a technological perspective. Literally the stone age.

 
Why am I mentioning all this? I was lying in my bed and thinking why the company failed. It failed because we didn’t get almost any paid clients. This despite the fact the company got a massive amount of media attention: we were featured in many articles as “a hot new startup”, and our CEO was even interviewed on CNN – NOT the website – the television channel. Yes, we were on our way to greatness.

 
Prior to the CNN interview, we had a company bet: how many new people would register immediately afterwards. There was even a reward promised to the person who will be the closest. I remember increasing my bet to more than what I thought it would really be, for company morale. One of my colleagues was a financial analyst: he came up with a complicated calculation that derived a number. This was the lowest estimate, by far, of everyone. What happened was that he was the closest – the real figure was roughly half of what he projected. There was such a gloomy atmosphere after this he never got his reward. We just didn’t talk about this anymore.

 
So why did we not succeed? Basically, we just waited for people to register to our services, counting on the media attention and word of mouth. Considering I was a prominent member of the technical team (which consisted of only several people), I don’t remember a single conversation about advertising online, making ourselves available for people who search for certain terms. We didn’t even consider this. Yes, these were prehistoric times in terms of internet advertising and SEO, but it still existed back then in its primordial form.

 
We just sat and waited for the traffic to arrive, and it never did. Then we ran out of money. And then we shut down.

 
What we should’ve done is used paid advertising. As far as I know, PPC didn’t exist back then, but there were ways to pay per impression (I’ve heard many stories about the “good old times”, how easy it was back then to profit from advertising because there were no accurate measures or pay per click). I don’t know exactly how Google ranked sites back then (yes, even then Google was #1), but considering I was involved in generating the site, I don’t remember a single conversation about how we should optimize it to appear higher in search rankings. The whole concept never occurred to any of us.

 
I’m wondering what would’ve happened had we been able to optimize our online presence using all the knowledge we now have, even with the tools that existed in 2000. I’m sure we could’ve increased our traffic a hundredfold if not a thousandfold. We did have money. Whether this would’ve saved the company? Probably not, but I guess we’ll never know. There were talks of eTrade buying us (they didn’t) – it certainly could’ve made the difference in that case.

 
It doesn’t feel that long ago, yet in so many levels, it’s light years away.

 
Note that exactly one year later (2001) I was working as a lead developer/team lead for a small firm. That is when I was first introduced to SEO. We had a guy do a bunch of what I thought was pretty comical: he hid a lot of keywords in white text on our site’s main page so they would be invisible to everyone but the search engines, also put tons of links in tiny fonts. Of course, these are very rudimentary SEO tactics and now search engines will punish you if you use such tricks, but in 2001 this still worked.

I want to invent a term that’s probably already been invented: Personal Thrashing (so please correct me if you know a better term).

 
I came back from Affiliate Summit last week. It took me two days just to respond to all the emails that have accumulated, one day to do (most) of the follow-up emails, and one-day to read follow up on resources that can’t wait. Once I finished with that, my follow-ups have already returned to me, and I found myself again doing the email battle. During my flight from Vegas I’ve written 3 blog posts that are nearly finalized. Nearly – but not yet.. still haven’t the time to do that.

 
It’s now Friday. A week has passed. And in this week I’ve basically done no work except email, reading, calls, more calls, and meetings. These are all crucial for a successful business’ operation, but then again, so is actual work.

 
A friend of mine suggested I hire an assistant (he did so and says the experience is “liberating”). I’m seriously considering doing that.

 
So anyway, why thrashing? This is an Operating System term. Tell me if what I just described doesn’t sound exactly like the follow definition. This was taken from http://whatis.techtarget.com/definition/0,,sid9_gci214055,00.html

 

Thrashing is computer activity that makes little or no progress, usually because memory or other resources have become exhausted or too limited to perform needed operations. When this happens, a pattern typically develops in which a request is made of the operating system by a process or program, the operating system tries to find resources by taking them from some other process, which in turn makes new requests that can’t be satisfied. A system that is thrashing can be perceived as either a very slow system or one that has come to a halt.

 
I hope this hasn’t bored to death those who are not interested in technology… but in the past week I have been… Thrashing. I can’t think of any other term. Figured I’ll share this until I find the time to share one of the, uhm, more exciting posts! 🙂

List of things to do before I leave:

 

• Bags & everything else – not yet. Last moment.
  
   

• Business cards and Poken – check.
  
   

• Notepad for taking notes – check. Last time I relied on my memory for names which is really good. I did remember everyone when I glimpsed at their business cards. But not 4 weeks later. Lesson learned. This time I will be ready.
  
   

• Printout of all interesting talks I want to attend – check. Last time I missed the most interesting talk I wanted to attend because of lack of organization. Lesson learned.
  
   

• Printout of all the interesting companies I want to talk to – check.
  
   

• Printout of all events & parties – check. Somehow I never forgot this one before 😉
  
   

• Printout of meetings, phone numbers of people I need to see – check.
  
   

• Positive attitude, ready for networking and FUN! – check.

 
Las Vegas, here I come

 
Tomorrow I’m leaving to Affiliate Summit West. I’ve been to Affiliate Summit East (ASE: read about it here), but never been to the Vegas version.

 
Before ASE, a friend told me to bring 200-500 business cards as I will be needing them. I did, and he was right. I also got roughly this number from people I met. Then I got a similar number at ad:tech. I classified them to several groups (companies I’m interested in working with, friends, people I met, etc) but it started becoming unwieldy. With so many business cards lying around, despite my best intentions I started losing some.

 
It is then I remembered the Poken device many people had at ASE. I don’t know how, I think people with Platinum passes got one for free? But all the “cool kids” seemed to have one and I didn’t. I wanted one too – was pretty easy to guess what it does based on how I saw people use it. I know I’m cool, but I wanted to be Cool (capitalized), you know?

 
Therefore, when I saw someone talking about it on Twitter, I bumped in and said “I wish I had a Poken. All the cool kids have it”. To my surprise, someone wrote me – we’ll send one to you so you can be a cool kid too (definitely boosted my ego). Awesome!

 
I got my Poken and have since then been itching to use it. It seems that next week I’ll get plenty of opportunities. Still going to bring my paper business cards as well, but it seems this will greatly help in managing the virtual ones.

 
So what is a Poken?

 
A Poken is a small device that has multiple cute shapes. Mine is the “Voodoo poken”. Using a web interface, you can create your virtual business card with everything you would’ve included on an ordinary one, and much, much more. Take a look at the screenshots I took to see what I mean.

 

The Poken allows you to get other people’s virtual business cards instantly with all the information they include. This can be done simply by “touching” your Poken hand with the other Poken’s hand. Like a handshake 🙂 Later on, you have access to all their information as well as the time line of the connection.

 
Sounds awfully cool to me, and definitely the way of the future. Just like the Kindle (and related devices) will eventually replace paper products, so will Pokens eventually replace business cards. Easier to manage. Easier to customize. Stored permanently – I only see advantages.

 
If you want to get one, just click the banner below. Note that if you use the promo code IndustryReview you get 10% until the end of January.

 

Twitter Road

In this post I continue my earlier discussion of Twitter Milestones: the idea that the Twitter experience changes once you reach a certain number of followers. This post was practically written a month and a half ago. I’ve just been so busy I did not have time to properly edit it.

 
As you might have read in my earlier post , I defined what I call the “Twitter Milestones“. Here’s a quick recap:

 

1. The first milestone occurs at around 150 followers: this is roughly when you first realize that the experience you shared in Facebook is different in Twitter and in order not to be overwhelmed by conversations, you need to find a way to organize people. At the time only external software (such as Tweetdeck) existed, but since then the Twitter Lists feature has been added which greatly assists in this task.
   
    

2. The second milestone occurs at 2,000 followers: this is an artificial limit set by Twitter and getting past it is quite a challenge for many users (read my earlier post for a more detailed explanation).
   
    

3. The third milestone occurs at around 5,000 followers and was the focus of my earlier post: at this stage you really started getting noticed. You pose a question and always get answers. You get offers from SponsoredTweets or Ad.ly. You get referenced in conversations and #FollowFridays by people you don’t know.

 
At the end of the post I theorized that there are more such milestones. Turns out I was right. The fourth milestone, which I’m shortly going to elaborate on, occurs around 14,000 followers. There’s even a fifth milestone, which I’ve just recently surpassed (but can already tell it’s a milestone) and this one seems to take place around 28,000-30,000 followers.

 
So what changes during the fourth milestone?

 
The good:

1. You become even more noticeable. Some people start listing you in “top tweeps”, “Twitter heavyweights”, “Top users” lists and such. And that comes with more attention. Of course, this is unsurprising – but the effect is more than just “double” that of having 7,000 followers. One day I realized that no matter what I say, I get a response, more often from people I don’t know (and have never spoken to) than from people I do know.
   
    
   Another time I noticed a user who responded to one of my tweets only so I would respond back (I looked at his profile page and it was filled with mundane comments to users with 20,000+ followers).
   
    
   Overall, I find this a fantastic experience – the rate I met great people: friends and business connections dramatically increased. In my opinion, this item alone makes it worth it for people like me, who thrive on interaction.
   
    

2. You start getting people with verified accounts following you. Having a verified account is by no means an indication of being a celebrity. In fact, of those who followed me back then, I did not know even a single person. But still it gave me some indication that I am becoming more noticeable.

 
The neutral: I’m listing this as a category because it’s hard for me to classify these items as either good or bad (it’s really a matter of perspective).

 

1. You get weird retweets: I’ve attended a talk by Peter Shankman who mentioned some people just RT the most mundane things he tweets (the example he gave was “I’ve just jogged and am all sweaty”). I started experiencing it myself roughly at this point. Some times I get RTed for no reason I can imagine – i.e. when I say goodnight (happens often). Sometimes it’s even more arbitrary than that. I suspect some of it is actually automated: there seem to be users who just RT stuff other people say and this is generally random – looks like a relatively easy way of making a bot seem authentic, no? With that being said, I think that’s only a small part of the weird RTs.
   
    

2. You start getting a lot of requests to retweet: personally, if it’s a friend or some good content, I am happy to do so (by all means, be my guests). But if it’s someone I never spoke to who just wants me to retweet something trivial? Then I’m just going to ignore the request. At times these are people who are not even following me – in this case I often block them.
   
    

3. You start getting requests from people to teach them how to get followers. How did one guy phrased it: “Can you be my mentor?”. This happened a few times.
   
    

4. You start getting a lot of requests of people to look at their blogs or websites. Yeah, this happened a bit before, but the rate greatly increased. If a friend asks: sure, I’d be more than happy to. But if I don’t know you, why would I do that? Visit my blog, try to get to know me, and then I’ll happily visit your blog/site/whatever.
   
    

5. Twitter Jail becomes a daily aspect of your life: I mentioned in my earlier post that I make it a point never to ignore any user who addresses me (unless he’s rude or a spammer). Since I’m a fast typist, even now I can easily do this. The problem is that Twitter has a limit of 100 status updates per hour. If you break it, you get thrown to Twitter Jail – can’t update your status for around 30 minutes to 3 hours (see my post on Twitter Jail). Ridiculously low in my opinion. Since I insist on maintaining this policy, I am often in Twitter Jail – sometimes twice a day.
   
    

6. FollowFriday becomes a challenge: with so many people I like, I really feel obligated to mention them all. However, I don’t like sending more than 3 lines of FF – so it’s pretty hard to decide who to include. On top of that, at times I truly forget to include someone: usually it’s simply because we haven’t chatted in 2-3 days (“Ancient history” in Twitter terms).

 
The bad:

1. Negative attention: This continues the first point of “the good” list. With more attention also comes some negative attention. So far I’ve been included twice in insulting lists. Strangely, of people I’ve never ever spoken to and have no idea who they are. In both times a simple “block” removed me from those lists (and I even contacted other people, just so they’ll know to do the same). I guess I should consider myself lucky it’s been only two (so far). There is one specific user who has a bunch of derogatory lists in which he includes hundreds of people (he included me too). I find it hard to believe he knows them all (obviously he didn’t know me), most likely he’s just a sad, bitter person who likes venting this way. I’m aware of more than 10 people who blocked him – I don’t understand why he’s not suspended from Twitter. Hopefully he will be at some point.
   
    

2. Stalkers/trolls: I’ve had just one stalker, but that was most definitely unpleasant. He created 8 Twitter accounts to talk to me (all blocked). 3 Facebook accounts (all blocked) and 1 LinkedIn account (ignored). In hindsight, I know it was a guy with a genuine problem (who later apologized for his behavior), but it was definitely unpleasant.
   
    
   As a side note, and this affects all Twitter users who use their real names and details: when you put your name publicly there’s always a risk of someone becoming obsessed with you. Some of my friends and family have encountered this – nut jobs intent to tarnish their names and ruin their lives. However, anonymity has its own limitations, and that’s why I reveal much about myself… a professional hazard, I suppose.
   
    

3. An even greater loss of privacy: at times people I don’t know jump into a conversation and seem to know much about me – or at least, much about things I’ve discussed in the past, sometimes weeks before. Normally this wouldn’t bother me at all, however, in one specific incident I know this was not done with good intentions. Won’t elaborate more on that.

 
This is it. As I said, I believe I’ve just reached the fifth milestone which is proving to be.. interesting. I need a few more weeks to digest this and then I’ll share my experiences.

 
Edit: TremendousNews has written a post that somewhat reminded me of this one (though funnier): 5 signs people like you on Twitter