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The second day of Affiliate Summit East 2010 started with a great keynote speech by Frank Luntz, a well known political consultant (according to Wikipedia it’s actually Dr. Frank Luntz). Frank’s specialty is “testing language and finding words that help his clients sell their product or turn public opinion on an issue or a candidate”

 
Frank wrote a book called Words That Work: It’s Not What You Say, It’s What People Hear (yes, this is an affiliate link :) ) and his talk was very much about the same topic. Specifically, how people say one thing, but the words they use harm, even completely sabotage their goal. He suggested using certain words that in this day and age evoke responses. Put simply, by merely rephrasing what you say you can make a world of difference! Frank showed many videos that demonstrated how people become more attentive or tune off when certain words are used.

 

 

I thought Frank’s talk was very insightful and some of the tips he gave can be immediately applied (or perhaps I should say “fiercely insightful” – he said that “very” no longer means anything because it’s been so overused, and gave ‘fiercely’ as an example used by one political candidate to replace ‘very’).

 
Using Social Media For SEO
After the keynote speech I went to this talk. I was particularly interested in this considering much of what I do is social media. The focus of this talk was on leveraging social media platforms and users to get backlinks (the building blocks of SEO).

 

Several useful tips:

  1. Build links to your site using Twitter, Facebook, etc (I share a list of the platforms he gave below).
  2. Incentivize people to tweet your link (for example, give them a special discount)
  3. When using forums, people an opportunity to tweet about the post with a link to your website.

The speaker said that there is evidence that in the near future Google will determine how important/authoritative a profile is (for example, using follower/following ratio) and assign a greater weight to links tweeted from that account. Note that as far as I know, to a very limited degree this is already happening.

 
Surprisingly, a few things which I experienced firsthand and expected to be in this talk were not mentioned. Huh. Maybe I should suggest a talk about these for Affiliate Summit West?

 
Social Media link building opportunities

  1. Youtube: one way DoFollow
  2. Google profile: one way DoFollow
  3. Yahoo answers: NoFollow links. (though these could still bring traffic).
  4. Facebook profile: one way DoFollow as long as the profile is public (this was the only thing that surprised me – need to check).
  5. Urbanspoon, Yelp, etc – most are followed

 
Afterwards I went to a talk titled “Android Affiliate Mobile Marketing” which was so good I intend to dedicate a separate post to it. This session focused on using Google Android phones for advertising/promoting CPA offers, etc. More soon.

 
Similarly, the next talk I went to “Crowdsource Your Success” is worthy of a separate post. I didn’t expect to learn anything new (isn’t Crowdsourcing only 99designs?) but was very fiercely surprised.

 

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Cupcakes


 
I keep wavering back and forth whether to publish this post. This was originally written in November 2009 – half a year ago – and I have hesitated whether to publish it since then (and like I said, I’m still not sure I should’ve). But it’s almost 4am and usually my judgment is a bit clouded at these hours… and I can always remove it later (if you think I should: please comment below? I won’t be offended).

 
Most people who know me realize I have an unconventional sense of humor – though I usually tone it down depending on circumstances. I’d like to think most people “get” my sense of humor, but not everyone do.

 
The following events took place when I was trying to work and do something very hard and very important and just felt I couldn’t concentrate. Sometimes in similar situations, I need something sweet… badly. That day, there was nothing at home, and I felt I would go crazy unless I get something. I felt I need cupcakes.

 
So I let loose… didn’t tone myself down at all.

 
You may ask why am I posting this in my blog? Good question. This, in my opinion, is the perfect example of Twitter for people who don’t use it (in a non-business context). It demonstrates.. the appeal.. of this medium: the fact you can have group chats in real time and people can jump in and out of conversations without you knowing them beforehand. You couldn’t do this in Facebook or Google. Only a real time social media network would enable you to do something similar. Even a chat room wouldn’t enable that, as the number and diversity of people listening would be far more limited.

 
Interestingly, I lost some followers during these events, but I gained many more. This later encouraged me to do much much more of these on Twitter. Yet I haven’t published any of these (mis)adventures on this blog. Note that people kept sending me pictures of cupcakes for months after these events.

 
Hopefully my readers will think it’s both amusing and relevant.

 
..and like I said, I reserve the right to remove it..

 
Thus started the cupcake saga. Here’s a summary of the twitter messages that took place on that day. It started like this

 
(each line is a tweet)

 
me: Anyone has cupcakes they can send me? I really need some #cupcakes #goodpeople #please

lefinley: in the oven now…..address please? ;)

me to lefinley: #chocolatechipcookies will do too. How soon can you make it??? This is an emergency

me to lefinley: you aren’t serious, right? :( (((((

lefinley: sorry – can’t get 2 NJ in time….plan ur emergencies in the future please! ;)

me: Where do I find cupcakes in Jersey City on a Saturday? The place is desolate on the weekend. ARGHH!!! Help!

ColleenBurns: found it on @yelp they are open till 6 “Made with Love Bakery”

Me to ColleenBurns: RT found it on @yelp they are open till 6 “Made with Love Bakery” -> probably closed and far from my place, but if I start

Me to ColleenBurns: RT found it on @yelp they are open till 6 “Made with Love Bakery” -> running like a madman, I may make it. I need cupcakes.

Me to ColleenBurns: RT found it on @yelp they are open till 6 “Made with Love Bakery” -> Oh, and forgot to say: THANKS!!!!!!!!!!!!!!!!!!!!

Me to lefinley, heykim: Thanks for trying to help, much appreciated!

Georgia_Teacher: Why in the world are you in Jersey City on a Saturday looking for donuts?

Me to Georgia_Teacher: Not donuts. Cupcakes. Donuts would be like giving Tylenol to a terminal patient. I need cupcakes.

Me: If I don’t get cupcakes soon,something terrible will happen, not just to me, but to everyone in the area, if I don’t get cupcakes soon.

Me: I suspect I’ll implode and start sucking everything around me, kind of like a mini-black hole. But that’s just an unproven theory

 
[noticing people are unfollowing me]

 
Me: Nice to see my cupcakes threats are make people unfollow me. This is not an idle threat. Bad stuff will happen. I need cupcakes!

Me: Even my English is breaking down as apparent in my last few tweets. Ok, that’s it. I’m going outside

lefinley: no problem – good luck on your search = YELP rocks!

Me to lefinley: As things should. I’m sure some disaster movies have started with a guy desperately needing cupcakes.

Me: Ok, got the address of a cupcake place. Leaving now. If this works I’ll tweet a picture. If this doesn’t, you’ll hear about this

Me: “Man mysteriously implodes, police are investigating. Looks like a cupcake deficiency caused this natural disaster”

 
[Walking for an hour randomly]

 
Me (through cellphone): I must be miles from home. Found a Dunkin Donuts place. No cupcakes. Danger now spans NYC as well.

 
[Walking for 2 hours, bypassing my house by at least 25 minutes, half delirious, eventually I got home with some loot]

 
Me: So here’s what happened (BTW, I think this episode cost me quite a lot of followers. Have mercy people, I was in distress)

Me: I walked for miles and miles and got completely lost (no shoprite). Every place I asked, no cupcakes. I could tell people were afraid of me.

Me: Eventually I got to a shop. By then it was really bad. I asked for cupcakes but all that came out was grunts. I must’ve appeared deranged

Me: I tried to say “I have a Ph.D., I won prestigious awards, I used to work for Goldman Sachs”. But nothing coherent came out of my mouth

Me: Eventually I pointed out at the hostess cupcakes and paid for them. I knew by then this would not be sufficient to prevent the upcoming doom

Me: The poor people of NJ and NY didn’t realize what will happen unless I eat quality cupcakes.

Me: So I got hostess cupcakes, 16 brownie bites, ice cream, marshmallows and an Oreo cake.

Me: I hope this will save us. May god have mercy on our souls.

 

Aftermath

 
me: I’ve eaten them, feel much better now.

carribean_skye: were you looking scary too?

Me to caribbean_skye: I think I looked a little bit like when Bruce Banner starts the transformation to the Hulk

Me: Well, I’m back to work. I think the disaster has been averted thanks to my heroic efforts. Unsung heroes, now I understand the meaning.

 

My proof

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