Skip to content

The Industry Review

One Guy's Thoughts On Technology, Social Media, Internet Marketing, Artificial Intelligence, and more

Archive

Tag: Linkshare

Pulling hair

 

If there’s a simple solution to the problem I describe below then (a) I will be very happy and (b) I will think that this post might make me look like a fool – BUT I’ll take that risk :)

 
I probably mentioned this in the blog somewhere but I like creating sites. At the moment I have around 70 and keep creating more all the time – some for specific niches, some personal, some for hobbies, some for lead generation, some for.. other… purposes.

 
Putting the necessary effort in keyword research using tools like Micro Niche Finder and Market Samurai (both are superb tools!) in order to create sites that have a good chance in appearing in high positions in search engines is fun and creates a nice income (if done consistently!). Even though this does require effort, and more importantly, patience, it’s generally a very good method.

 
Some of these sites I can truly set and forget. Of course, I track the search rankings of all my sites and know that some eventually drop unless I continuously add new content. It really depends on the niche and its competitiveness. Usually if it’s a successful site or a site I put a lot of effort into, I continue building it, but at times I prefer to spend my time creating new sites rather than tweaking and retweaking old ones.

 
A large portion of these sites, naturally, have affiliate links. When I first started I spent months finding the “perfect” links, hunting down exotic offers from specific vendors, it all had to be just right. Didn’t take very long for me to realize that this is a very inefficient usage of my time.

 
Last week I happened to visit one of my older sites which seems to be getting a lot of traffic again. I clicked on one of the affiliate links: broken! I clicked on another: Internal Server error! I clicked on a third – took me to an unrelated offer. Then I started going through my old sites and many, many links were broken or switched to another, irrelevant offer. God knows how many conversions I lost.

 
Almost always these were CPA offers – the product offers/eBooks (Clickbank) mostly still worked. And of course, AdSense (in those sites that include it) continued to work. That is why I never explored this in depth – as the sites that performed continued to perform.

 
I continued checking and even a site I recently updated – only two months ago – had all broken links!

 
This is extremely frustrating! The only affiliate network I am aware of that updates you about broken links is Commission Junction, and unsurprisingly, my CJ links work properly as I always fixed them (actually, Lidango too, but I don’t really use them anymore – and they just send you emails “you have a broken link” which isn’t helpful). Then again, all my Shareasale, Linkshare, Linkconnector and Amazon links seemed to be working properly, maybe they update you as well.

 
I’m thinking of creating a massive list of links and periodically running through all of them either using a script or even manually. It will take some effort but it’s worth it. Though even this is a partial solution: it’ll show me the broken links but not when the links have been switched to different offers. I could factor the landing page into that though, I guess.

 
I’m also thinking of limiting the networks I take links from. This is actually something I have been doing for quite a while… whereas in the past I used to pick the ‘best’ links from many different networks, now I feel it’s easier to stick with a handful of networks. Easier to keep track of, and often that extra bump in commission isn’t worth the hassle.

 
Any suggestions as to how to monitor this? Are there any tools available? I’ve discussed this with several friends and it seems I’m not the only one facing this problem. I’m just angry at myself for allowing it to go on for far too long.

 

 Mail this post

Popularity: 4% [?]

Post to Twitter Tweet This Post

Technorati Tags: , , , , , , , , , , , , , , , , , , , , ,

  • Share/Bookmark

Resources for Affiliate Marketing

This Wednesday I’m giving a two hour introductory talk about affiliate marketing. This is following my plan to start doing more speaking engagements which I enjoy (as mentioned in my post about my talk at Social Media 201).

 
Preparing my Powerpoint deck was fun although it was somewhat time consuming. I also prepared a resource page for the audience.

 
I don’t know exactly the demographics of this blog’s visitors (clearly Alexa is untrustworthy, as I’ve joked about): I would estimate that at least a quarter are seasoned affiliate marketers, another quarter is friends, and the rest are people I meet through Twitter or people who Google for certain topics I’ve written about – Twitter Jail being the most popular (of course, it’s possible to be both a friend, an affiliate marketer, and know me from Twitter :) ).

 
Since I took the time to make this resource list, I figured, why not share it? If you’re an affiliate marketer, you can stop now because at least 95% are things you know, and know well (however, I AM sure most marketers aren’t familiar with the Mobile CPA Network I joined, for example). But if you’re not… proceed.

 
I think I will make more of these introductory posts, explaining resources for building links and other things new affiliate marketers require. But that’s for another time.

 

“Standard” Affiliate networks

These are networks dedicated to physical products or eBooks.
Clickbank Sign up page – eBooks, eCourses
ShareASale sign up page – physical products
Linkshare sign up page – physical products
Linkconnector sign up page – physical products
Commission Junction sign up page – physical products

 

CPA networks

Here are some of my favorite CPA networks: harder to get into than other networks, and normally require a brief phone interview before being approved.
Neverblue sign up page
Marketleverage sign up page
Azoogleads sign page
Clickbooth sign up page
Copeac sign up page

 

Mobile CPA networks

This is a CPA affiliate network dedicated to mobile offers. I am aware of two more such networks, but since I have not used them myself (yet), I’m not listing them.
Sponsormob sign up page

 

Offer directory

An excellent resource for finding offers and comparing commissions across networks.
Offervault

 

PPC: Keyword spying tools

If you’re doing any PPC at all, you really need a keyword spying tool. I used PPCBully 2.0 and thought it’s great.
PPCBully 2.0
Affportal – has a lot of useful tools for PPC campaigns

 

SEO/Blogging: Keyword research tools

If you’re creating search engine optimized niche sites you must do your keyword research.
Micro Niche Finder: superb tool, and even has a ‘brainstorming’ function which just finds good niches for you on its own.
Market Samurai: superb tool which just gets better.
Google Keyword Tool: a good place to start

 

SEO: Link building

eZArticleLink: If you need links, this is a good resource – there’s even a free version!

 

Pay Per View Networks

I included only some of the PPV networks I use.. since this is an introductory talk, I’m not sure I would recommend on PPV being the starting point. However, I didn’t want to leave this out.
DirectCPV
AdOn Network
MediaTraffic

 

Pay Per View Resources

If one does do PPV then Affportal is a must. An absolutely fantastic – and mandatory – resource for PPV which just gets better.
Affportal

 

Email marketing Resources

Here too I only mentioned the one tool I use. Yes, there are others, but this one is the best.
Aweber – best email marketing tool

 

Twitter resources

This is probably better phrased as ‘Twitter monetization resources’.
Ad.ly
SponsoredTweets

 

Media Buying resources

This is useful for anyone doing demographics research for the purpose of media buying. Most definitely not for new or even intermediate affiliates!
Alexa
Quantcast
Compete

 

Domain registration

I registered more than 60 domains with Namecheap and don’t have a single complaint. They’re also the cheapest. In fact, I’m going to register one, possibly two, domains right after I finish this blog post…
Namecheap

 

Domain hosting

Unlike domain registration, I’ve had my share of hosting accounts and was very unhappy with most. However, Hostgator is excellent: very good service, high reliability, quick and friend customer support. Definitely better than the other accounts I used. Even their pricing is competitive!
Hostgator

 

Facebook advertising resources

Since it’s hard to do split-testing with Facebook because there is no way for the average user to get a bulk upload tool, the Facebook Ad Manager is a must in order to do any serious Facebook advertising.
FB Ad Manager

 

 Mail this post

Popularity: 7% [?]

Post to Twitter Tweet This Post

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

  • Share/Bookmark

Affiliate Summit East


 
Credit to both pictures here belong to Drew Bennett (@BenSpark), who shows everyday photos on his blog.

 
I was warned that day 2 is going to be even tougher than day 1, fortunately, this proved to be wrong. The day started by a very inspiring keynote presentation by Chris Brogan (@ChrisBrogan) and Julien Smith (@Julien)

 
The Meet Market, if anything, was less hectic than before even though there were (supposedly) more people and many new vendors. I spoke to representatives from Linkshare, Azoogleads, Commission Junction, Linkconnector, Clickbooth, Clickbank, Copeac, Shareasale, MediaWhiz and some other networks I’m not a member of (and probably some I am a member of and simply forgot). By now I was used to networking (not that I’m ever bad at it), but was handling it like a used car salesman. I literally patted myself on the back.

 
One of the nice thing about the summit is that they offered a mentor/mentee program. Since I’m new to this industry, and historically whenever I made mistakes, they were a result of lack of information (and because of not planning ahead or bad judgment), I figured this could be both helpful and fun. Jen Goode (@Jgoode), the organizer, assigned me to Jay Berkowitz (@JayBerkowitz), one of the speakers, and owner of Ten Golden Rules, an internet marketing consulting firm.

 

jay-berkowitz


 
Jay turned out not only to be a superb mentor, but also a really, really nice guy. He also gave a very interesting talk where he discussed 10 emerging trends that will likely to dominate next year, 2010. After his talk was over, Jay and I had a very interesting discussion in which he interviewed me for his podcast series; in the podcast we discussed the advice he gave me, how I implemented it (“Perfectly” according to him), and how extremely helpful it could be for other people as well. I intend to dedicate a separate post to our discussions and the advice he gave me, as well as provide a link once it’s up.

 

pizza party

Later I went on to MarketLeverage’s pizza party with John Chow (@JohnChow). This event was organized by Dina (@MLDina) and was a lot of fun.

 
It’s quite funny, the highlight of the summit – for me – were the two MarketLeverage events. However, I’m not even a MarketLeverage affiliate! How Ironic ;)

 
Even though there were plenty of parties afterwards, I really felt the need to go home, rest a bit, and see my son. What’s the point of living 15 minutes away from a conference if you don’t get to see your family? (By the time I got home on Sunday both my wife and son were already asleep). I mean, who can resist this cute little face? ;-)

Cutest creature ever

 
My summary of day 1

My summary of day 2

My summary of day 3

 Mail this post

Popularity: 2% [?]

Post to Twitter Tweet This Post

Technorati Tags: , , , , , , , , , , , , , ,

  • Share/Bookmark
Get Adobe Flash playerPlugin by wpburn.com wordpress themes