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The third and last day of Affiliate Summit East 2010 started with a great keynote speech by Jim Kukral, who also gave his recently published book: Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue to the first 300 attendees.

 
Jim’s talk focused on providing guidance to businesses and individuals who are unsuccessful so that they can become successful. Here’s his five step plan:

  1. Say what you do: be specific.
  2. What you do should solve a problem or entertain: All problems in the world can fall into either category. (Someone tweeted afterwards that this is incorrect and stated that looking for information is a third category. I disagree – looking for information solves a problem: getting information you lack).
  3. Know your customer: Ask them why they use your services so you could further hone your message.
  4. Be the alternative: If you have a tough competition, find an alternative way. The example given was of the 5 hour energy drink – the alternative to coffee, which many drink for the energy boost.
  5. Make it easy: Easy as in simple, instant, quick, hassle-free. One suggestion Jim gave to businesses is to avoid the Paypal button as most ‘normal’ people simply aren’t familiar with it. Real world businesses and individuals pay with credit cards – so give them that option.

An interesting anecdote: one of Jim’s tips was that if you come up with an idea and get a reaction – even a very bad one – it means you’re on the right track. After saying that, he shared the story of a company who came up with a bizarrely disgusting line of juices. Someone in the audience blurted “Ewww” and Jim responded – see, that’s exactly what we’re looking for. This company was very successful.

 

 

The Info Product Co-Creation Formula
Later I went to the breakout sessions. This one session in particular was very good. Despite the fact these sessions were 20 minutes each, it lasted more than 30 minutes and there was so much information given it could’ve easily filled an entire hour (I add this picture simply because I liked the speaker’s official title..).

 
In this session a ‘formula’ for creating info-products was given which is said to be so effective that it can be used to sell products even before they are actually made. This was compared to a tennis match, where you, the product creator, ask questions and get feedback from your prospective buyers multiple times.

 
Although the speaker gave a precise list of steps, there was so much information I wasn’t able to type them exactly as specified. Here’s my amended version (I probably split certain steps).

  1. Start with a survey
  2. Get responses
  3. Identify core needs of the people in your list
  4. Verify this is what they want: they confirm or deny.
  5. Give them a free report based on their responses.
  6. They read the report and respond
  7. Pre-sell the full (nonexistent) product. If you do it right you can sell more before the product exists to justify your costs. Be fully transparent about this, that you haven’t created the product and want to make it if it’ll appeal to enough people.
  8. Create the full product.
  9. You already have enough buyers to return your time investment, and can get many more now.

 

 

Affiliate Platforming: How to Attract & Retain Audiences
I went to Scott Stratten’s (@UnMarketing’s) talk. I spoke to Scott during lunch just before – since both of us are very active Twitter users, we exchanged amusing anecdotes (well, mainly horror stories..).

 
Scott’s talk was excellent, not to mention, absolutely hilarious. He advocated using social media as a platform to engage people and build an audience both for individuals and for businesses. This session would’ve fit perfectly with Social Media 201, the conference I helped organize (and gave a talk) back in April.

 
Here are guidelines towards attracting an audience (this is relevant for blogging, tweeting, any relevant medium).

  1. Traction: “nothing works at first”. This is the hardest phase. You blog and/or tweet and it seems no one is listening.
  2. Momentum: starts taking care of itself. People are coming to you. The ratio change.
  3. Expansion: you built so much traction and momentum you can expand it.

 
A few more general guidelines.

  • Don’t use Twitter as a one way communication stream and expect success. Scott suggested the key to success is 75% replies.
  • To those who just use scheduled tweets – you can’t automate authenticity, people know this and react.
  • Social Media investment is much more than dollars (.. and this relates to my own blog post, Twitter: Beyond Immediate ROI)
  • Be ready for negative comments. The 1% happiest and the 1% unhappiest are the most vocal.

To demonstrate these points, he gave both good examples and bad ones, i.e. a coffee shop that criticized at length a customer for tweeting a complaint.

 
Blogger room
Since I was running back and forth between sessions and the exhibition hall, I barely spent any time in the blogger room. To be honest, I didn’t really need to, after all, we had wireless access. But I went there to spend some time with friends.

 
The blogger room was run by the amazing BlogMistress, Heather Smith. Heather told me about Missy Ward’s competition and I am very sad to say I did not win, though I was runner-up with @loxly. Next year I vow to win.

 

Missy Ward's competition


Heather Smith at the blogger room and the prize I almost won

 

To summarize: I had a fantastic time at the summit. I think the fact I spent much more time in sessions than in parties really gave me a different affiliate summit experience. Despite not going to parties, I did a good share of networking – I talked to a lot of people at the exhibition hall/meet market, during lunch breaks and in between sessions. Personally I feel this is more effective than exchanging business cards while shouting during a loud party (though I can’t argue with a friend of mine who said “people spill their secrets when they’re drunk”. True.)

 
Looking forward to the Affiliate Summit West 2011!

 
p.s. Still have two sessions I intend to summarize as independent posts.

 

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Mass unfollowing

 

Warning: read at your own peril, not sure how many people would find this interesting! :)

 
Last year I published a case study, What Happens When You Unfollow Most Of Your Followers?. This post examined the follower numbers of three people who did mass unfollows and the results were very consistent: from that moment on, they all started losing followers at a slow but persistent rate.

 
When I joined Twitter, I was looking to get many followers to increase the exposure of this blog (a fact I never hid). These days I don’t need this anymore, however, anyone who has read my blog for a while knows I’m very interested in cause and effect. In other words: what results in more people following you? what results in people unfollowing you? If you tweet a lot, will you be listed more or less? Unfollowed more or less? This is probably a leftover from my time as an academic: I’m simply curious about the collective behavior of people as it is expressed through Twitter. This, perhaps oddly, actually relates to my academic work.

 
To satisfy this curiosity, and because it’s really easy to do, I’ve been doing experiments using various accounts. Obviously, when my conclusions result in getting more followers I’m not complaining. Therefore, for me to see someone with 210,000+ followers that decides to unfollow virtually all of his followers is exciting (I was unfollowed too but this doesn’t matter – doesn’t seem like this was a personal decision). I won’t name the user because it really is irrelevant.

 
Unlike the three users I mentioned before, it seems this user is losing followers at a very rapid pace: thousands of followers every day (see image above). In fact, when I look at the user and load the page again, it loses followers almost every time!

 
So I ask myself: why such a huge difference in the rate of unfollowing? Well, if I recall, the three users I picked were internet marketers and bloggers, some more famous than others – but all had a successful blog (I picked them because I considered them my peers – I wasn’t interested in examining users who were very different from my own). Therefore, it is logical to assume that many people continued following them because of the content they tweeted – or at least, the belief that they will share interesting content. This, apparently, significantly slowed down their unfollow rates, though none of them had enough ‘celebrity power’ to maintain their follower levels without following back.

 
Even though the three mass unfollows resulted in some animosity towards the unfollowing users, it seems this user is getting a much greater negative reaction: a quick peek in the lists he appears in: “unfollower”, “they-follow-then-unfollow: #Black List … (Mass Follow/Unfollow Dumps). They will follow you then unfollow you”, “cheatoes: THEY NOT WORTHY TO FOLLOW”, “unfollow: Mass following, then unfollowing = idiots”, “unfollowing-bitches”, “teamfakeceleb: dez ppl have like a million followers & follow like nobody & dey WILL UNFOLLOW YOU!!!”, “douchebags: Fags who boost their twitter stats by unfollowing you once you start following them.”. There are many more.

 
This person is significantly less known than the other three… consequently, this might explain why the unfollow process is so much faster and draws a lot more hostility (note that when I published my previous post, the list mechanism wasn’t added to Twitter yet… would’ve been interesting to see the number of negative lists, if any, that the three users would’ve appeared in).

 
At the time, I believed the three accounts would reach a level which equals their real ‘celebrity power’. I never got to test this because of other aspects that affected their follower numbers, such as contests on their blogs. Here my guess is that since there is no celebrity power, there isn’t anything to keep people from unfollowing the user. Moreover, since there are users who check very infrequently whether they’ve been unfollowed (and then reciprocate) and some even never do, my guess is that when the unfollowing rates start slowing down – and it won’t be at anywhere close to 0 – we’ll get an interesting estimate of the percentage of people who are of this type. So suppose this will slow down at 100,000 – assuming 210,000 followers are a good representative of the Twitter population (which it should be) – this means that roughly half the people on Twitter don’t check whether they’ve been unfollowed frequently. That’s the theory, at least.

 
Ok, I hope this post hasn’t been boring (if it has been, why did you get this far?). Personally I find this stuff fascinating!

 
Edit (July 20th): It seems that in the first two-three days the pace was much faster and later it slowed down to about a thousand followers per day. Interesting, probably means that there’s a number of people who routinely check whether they’ve been unfollowed (like me), and the rest are finding out at their own pace.

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I haven’t written about blogging for a while. Since I follow quite a few blogs every day, not to mention, monitor the activity of my own blogs, it’s interesting to see what works and what doesn’t work – sometimes it’s just plain obvious, other times I had to learn certain lessons the hard way. Here are six suggestions that may be useful to anyone who’s blogging.

 

  1. Avoid ads (at first, at least): when you just start a blog and even when it’s quite a bit more established, it’s best to avoid putting ads. First, you’re not going to make any serious amount of money: if you place AdSense code, you may get the occasional click which would probably amount to ~10 cents. However, you will cause – and this is particularly important at the beginning – your potential audience to reconsider visiting your blog.

     
    Here is a personal example: I have a niche site which provies book and movie reviews. When it first launched I got quite a few people very involved because it’s dealing with a specific topic that apparently many people find interesting. About a month after I launched it I added ads: this drove my two most loyal readers away – they never came back! I even wrote one emails and she never responded. After two months during which I made a whopping $4 I took the ads off. I think these people’s response was extreme but some people are turned off by ads or anything that can be viewed as trying to make money (if you’ve been on Twitter for a while, you know that people on Twitter – tweeps – are very hostile to ads). Note that I don’t think there’s anything wrong with placing ads – you spend time and effort, get a domain, a hosting account – why not get compensated, at least a bit, for your efforts?

     
    Another consideration is that a blog is a personal thing and ads take away from that intimacy. I think when you have an established audience, most (if not all) will understand it if you put ads, but at first it will turn people off.

     
    If and when you do place ads, it’s a good idea to put them in a place that doesn’t ruin the “visitor experience”. Some blogs are so crammed with ads it’s just a turn off even for me.

     

  2. Give your posts proper titles – the search engine perspective: Try to incorporate phrases that people search for in your titles. It’s not really hard to do, a quick visit to the Google keyword tool will show that. For example: Six Blogging Tips and Tricks (the title of this post).

     

  3. Give your posts proper titles – aim to go viral. If you can come up with a good catchy title it will certainly draw attention. And if it’s a good post, people will want to share it, retweet it and send it to their friends. My recent blog post “Gaining A Million Followers In Less Than 30 Days” – got the fastest numbers of visitors from the moment I tweeted a link to it from all of my other blog posts.

     

  4. Use video properly: using video is a great idea which is highly recommended. Search engines love it and people respond better to videos than to text – after all, it’s easier to listen than to read. However, videos can’t replace your blog post completely.

     
    There are blogs that only rely on a video to convey their message. No description of the content nor a meaningful title. Not only this is bad from an SEO perspective since there is no way for the search engines to figure what the post is all about, and so, index it properly, but this is also true for people too. Often I can’t turn on my speakers from various reasons and consequently, can’t listen to the video – so there are some blog posts I literally have no clue what they are about as much as I’d like to know.

     

  5. Use a correct permalink structure: meaning, the path to the post should not use Wordpress’ default structure (which looks something like this: www.domain.com/?p=1234. Instead, use /%category%/%postname%. This is good for three reasons.

     
    First, it helps with search engine optimization, as the path has a definite impact on SEO.

     
    Second, it helps humans know what the post is about if they just see the link. For example, even without reading this blog post, by looking at the link (which is: http://www.industryreview.org/search-engines/six-blogging-tips-and-tricks), people can get a pretty good idea what the post is about.

     
    Finally, it helps you when you check for rankings. One of my oldest sites – coincidentally, the one I mentioned in #1 – has multiple pages that rank well in Google (and Bing and Yahoo) for various phrases. However, I made the mistake of using the default permalink structure – so unless I manually check, I have no idea which pages rank! All I see is a www.domain.com/?p=1237.

     

  6. Beware of spammer comments: Although I’ve written a post about this before, some comments are really quite devious in the sense you may be tricked into approving them.

     
    Not only they may have hidden links – and this has happened to me – a space between two words had a link to some nasty site, and I couldn’t see it until I actually viewed the code. But additionally, even if they are harmless, and you approve them, they make your site look amateurish to anyone who has seen these comments a million times before.

     
    In other words: avoid any comment that sounds generic – like they could fit any post – particularly if they sound flattering, i.e. “Thank you for the great post”, “Can I use parts of your post in my own blog?”, “Darn, I left a comment but it didn’t work.. do you see it?”, “Your design is fantastic – can I ask where you got that theme from?” and that sort of thing. All these are similar to comments I get every single day.

 
That’s it for now. I hope this has been useful.

 

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Buying shoes

I keep planning to do two big posts and yet things always keep interrupting me and I end up writing about something else. I suppose this is the good thing about having a blog: you can always talk about what you find interesting at the moment. And I still intend to write the other posts.

 
Some time ago I created a new site promoting a piece of clothing (I won’t say which one). Using several tools, I estimated it would have a decent amount of traffic, even if on the low side, and little competition. Furthermore, I did a quick search: monetization should be easy: both in terms of ad revenue and in terms of affiliate offers (easily found some, and good ones too). I built the site, and within 2 weeks ranked #1 on Yahoo, Bing and Google. Piece of cake.

 
To my surprise, I got traffic, but very little of it. Really disappointing; although I was not expecting a lot of traffic, clearly the tools I used to estimate what I’d get were wrong since I never got more than 5 visitors a day – and I was #1 on all three search engines!

 
Therefore, I started using it as a test site: I did experiments with it such as removing a large number of backlinks at the same time to see what would happen: they slowly vanished from the my site (meaning, the backlink count slowly started going down every day), and eventually I lost my #1 position on Bing – but that’s it, still #1 on both Google and Yahoo.

 
I removed the ads and started testing other forms of monetization, not because I thought I’ll get anything from it (clearly I would not with so little traffic), but because I wanted to see how it would look/affect the rankings/whatever. Some things have peculiar effects on SERPs and I was curious whether I’d stumble on anything interesting.

 
Following a conversation with a friend I had on Friday, I decided I’ll just flip (sell) the site. I’ll rebuild the backlinks, restore the ads, and quickly regain my #1 Bing position. I would advertise it exactly as it is: #1 rankings on all search engines, all original content, small niche, but very little revenue. Hey, even if I get a $150 it’s worth it – it may be useful for someone else, but from my perspective the site is a total loss.

 
As I started rebuilding links I noticed something .. interesting. Something which completely made me feel like an idiot. Apparently all this time I was checking the site rankings for the wrong keyword phrase. Clearly I was #1 for a phrase but it was not the phrase I was aiming for originally. And all this time I just assumed I somehow got a niche that sounded good in theory, but in fact isn’t. After checking my rankings for the right keyword phrase I saw I’m around 40 something. This clearly explains the low amount of traffic I get… and still not so bad considering I eliminated a large portion of its backlinks in an antagonizing way to the search engines.

 
So no total loss. Back to building backlinks, I restored all the ads, added multiple affiliate offers (more than I had before) and starting tracking the right statistics now.

 
This emphasizes the importance of doing things meticulously. Although I usually pride myself on being very thorough, I’m only human too. I’m at least glad to see that it means this site is not a total loss and may yet prove to be quite a good one!

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Celebrity following

 

As you may know, the famous blogger, John Chow, has recently unfollowed almost all of his followers (~55,000) in a single day and left only a 100. I read his post about this and all the comments (there were a lot of those). I also read several of the posts other bloggers wrote following his decision, some with very harsh criticism. I’ve met John Chow in Affiliate Summit East and spoke to him on several occasions and think he’s a very nice guy. He unfollowed me too, but then again, I can’t say we are close, so I understand his decision, and certainly don’t take it personally.

 
But this post is not about John Chow’s decision. Plenty of words were written about that.

 
After reading all the mentioned posts it made me think: why do people follow celebrities? I don’t think John Chow is really a celebrity, but to a certain audience, he is. When I was an academic, certain people were celebrities in my field, but I assure you, they won’t get recognized on the street and you’ve never heard their names.

 
There are several reasons I can think of why people would follow a celebrity on Twitter (and note that this also applies to other social media sites such as Facebook):

  1. To get a reciprocal follow: meaning, if you follow John Chow, he might follow you in return. I believe that’s usually not the case when dealing with celebrities because there are several other million people you can follow who will follow you back, but I’m just listing it as a possible factor.

     

  2. Because you’re curious about their lives. Why do people follow Ashton Kutcher or Britney Spears? To see what they do in their day to day life. Hey, it’s all public, so why not? They invite this publicity.

     

  3. Because they provide interesting content. Some celebrities, such as Mashable, write excellent content. Really, almost every one of Mashable’s tweets is a winner – I could not unfollow him even if I wanted to because he’s simply too good a source to give up. It doesn’t matter at all that he doesn’t follow me back. The New York times doesn’t read my blog and I don’t stop reading it, do I?

     

  4. Because they want a chance to interact with them. If you follow someone, you can comment on something they do or they may follow you back… and then you may actually get to ‘talk’ to them. Touch the stars. Be a part of their lives. This goes back to one of my first posts which dealt with interaction.

     

I think for most people it’s usually (4), that is, the chance to interact with celebrities, and to a lesser extent, (2), that is, to simply follow their lives out of curiosity. However, let’s face it, the tweets of most celebrities are extremely boring. It’s like seeing the twitter account of your not so bright teenage next door neighbor. That being said, interacting with a celebrity means you get to say “Hey, I chatted with Britney today” even if all she responded to you was “thank you” – and you get to talk about this for years to come! So I think interaction is the main reason, even if it’s trivial interaction.

 
This reminds me of quick personal anecdote: should I be discussing this in a public forum? Never mind. In the mid 90s, a friend of mine used to be a secretary of a very famous Israeli general who – years later – was a candidate to be the head of the Israeli Mossad (he didn’t get the job by the way). You’d often read about him in the news at the time since he dealt with very sensitive issues. When she left her job, she had a small going-away party (for around 20 people), and he came too as her boss. She personally introduced everyone to everyone, so I was introduced to him as well. At some point someone was talking in the background while she was making a speech, effectively interrupting her (rather impolitely), so he shouted “Silence, Schlessinger!”. Clearly he confused that guy who was misbehaving with me (my friend quickly corrected him, “No no, that wasn’t Udi, he’s a good guy”). But for years later I used to say “You know, the potential head of the Israeli Mossad shouted at me in anger”. Silly, I know, but worthy of an anecdote even 15 years later. Don’t you think?

 
Anyway, my above conclusions made me examine my own list of people I follow. I follow very few celebrities, and most of them are in John Chow’s league (i.e. most people won’t know them). I asked myself: why do I follow William Shatner? I really liked him in Star Trek, but his Tweets are boring (no offense Bill if you’re reading this). I know why I follow Mashable (mentioned above). I started following Brent Spiner (Data from Star Trek) because – I guess – I was curious and wanted to interact with him, but now I follow him simply because he is a very interesting person. He’s extremely witty and funny, and provides one of the best sources of content on Twitter.

 
After this pondering I realized that very few of the celebrities I follow are really justified. Most are either boring (often very boring) and they most definitely don’t interact with me. So why should I follow them? Once I realized that, I unfollowed most (like all 6 of them ;) ) and left those that either I really find interesting, or have interacted with in the past. Sorry Shatner, you had to go. Don’t take it personally, I still think you were awesome in Star Trek.

 
Just thought I’ll share this with you, my reader: if you follow some people (celebrity or otherwise) on Twitter, ask yourself, why do you do that? Do you really care about them? Do you just follow them because you want an extra follower? Do you find their tweets interesting? Thoughts worth thinking in my opinion.

 

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Enticing People to Visit Your Blog

Here’s a common scenario: It took a few months where you kept telling yourself “I’m going to start a blog soon, I promise” and you finally have. You put some effort and created several state of the art posts. But no one visits. You look at the traffic logs, and there are two visitors, one is Google (spidering your website) and the second is you.

 
This is a common problem for new blogs: no one knows you or your blog, and they don’t have any reason or interest in visiting your carefully crafted blog. How do you get them to give you a chance?

 
I’ll classify my answer to this issue into two categories: the technical way and the non-technical way. I’ll begin with the non-technical way which will be covered shortly. The second part will be posted tomorrow.

 
In many ways, the non-technical way can also be called the ‘common sense’ way, though some aspects are quite subtle, particularly if you’re very new to the world of blogging.

  1. Quality: write good content. As I wrote in an earlier post (which actually does not even reside on my blog but rather in Murray Newlands’ interview of me… I should copy some parts into my own blog!), you should not be blogging if you don’t find this activity at least somewhat enjoyable. If you enjoy the process, then you are more likely to produce quality content. If you produce quality content, you are more likely to attract people who enjoy it. If you attract people – well, that’s the goal, isn’t it?

     
    A necessary condition, in my opinion, is being passionate (as well as knowledgeable) about what you’re writing about. Don’t try to write about something that you don’t like – as it will be apparent in your writing. If you’re using blogging as way to reach a goal and don’t find the subject matter interesting, then there is probably a better way to achieve what you want other than blogging. Although this may seem obvious, some people just blog for the sake of blogging. Perhaps so they could also say “I have a blog”. It’s very easy to identify these blogs. They’re simply boring. Dull as hell. Sometimes you can even sense the suffering that went into producing a specific post.

     

  2. Consistency: write consistently. Suppose you wrote three very good posts in the span of a week and have started getting a group of people who show interest in your blog, but then stopped for two weeks. Don’t be surprised if these people figure you’ve abandoned blogging and go away (as this happens more often than not – just visit the random blog on blogspot). Particularly at first, it’s crucial that you maintain consistency. Even if it means posting only once a week.

     

  3. Show interest in other blogs. In the past, I’ve participated in blog networks where people visited your blog because the framework was a vast network of blogs and you couldn’t avoid other blogs even if you wanted to. Once you started getting visitors, you felt compelled, sometimes out of curiosity, other times out of politeness, to visit their blogs. It was considered very impolite not to at least express some interest in the blogs of people who used to visit your blog (though there were a few people who never did). These days since most professional blogs are located on their own domains it’s a bit different. Yet when we think about it, it’s not that different. If you consistently visit other blogs, leave interesting and insightful comments with your blog address, you are much more likely to get the blog owner to visit your blog, as well as his own visitors. This is particularly true when using the ‘CommentLuv’ plugin, but I will discuss this tomorrow.

     

  4. Differentiate yourself: find the aspect you’re good at, or particularly interested in, and focus on it. Not only it’s very educational to see what other bloggers in your field are writing about, but you also don’t want to write articles such as “introduction to PPC”, “Introduction to Affiliate Marketing”, “Introduction to CPA” when every single blogger in your field (assuming, in this case, is affiliate marketing) has written a similar post.

     

  5. Know your audience: some people are targeting a very specific audience they aren’t familiar with. This is a recipe for disaster. For example, it would be very difficult for me to write a blog about makeup, as I literally know nothing about it. Even if I use a woman’s name, even if I try and somehow succeed at emulating a certain writing style (assuming one exists – I genuinely don’t know), I believe it will be very obvious to the readers at some point that (a) I have no idea what I’m talking about and (b) I am not even a woman.

     
    If you do this, slip-ups are bound to occur, and then you’ll lose the faith of your bloggers. Once you lose that, it’s over – they won’t give you a second chance. You’re dishonest and can’t be trusted.

     
    Note that – in case you don’t remember – I am an ex-academic. Often I’d read papers of people who would try to write a professional article about a certain subject, and within 5 minutes I’d spot a slip-up. For example, they’d use the wrong terminology. Or treat a fundamental aspect as a novel discovery of their own. Whenever I spotted something like this I immediately stopped taking anything he or she wrote seriously. If one does his research properly, this can’t happen. My conclusion: it’s better to stick with what you know even if you don’t know certain things, than claim to be an expert on something and be caught. I advise you, the kind reader, not to do that.

     
    On the other hand, it’s important to mention that some fields really don’t require a lot of effort to master. Perhaps makeup is a bad example, but I’m sure if I spent 2 hours reading about dog grooming, I can easily write a blog that will at convey enough expertise to be convincing. I have a website about auto insurance, and when I started, I really didn’t know much about it. However, I’ve done so much research when writing articles than now I’m really somewhat of an expert on the topic. It’s not rocket science, after all. However, not all fields like that, particularly fields that require passion (i.e. makeup) or professional knowledge (i.e. health issues). Keep this in mind.

     
    Of course, you can have a wide range of topics you’re willing to cover (i.e. a very wide audience), and – in my humble opinion – that is fine too. This blog, the Industry Review, is about Affiliate Marketing, Social Media, Technology in general, and all that is related. It covers quite a lot of fields, but at least so far, hasn’t really focused on any of those (i.e. I haven’t written a post about “How to use PPV effectively” until now. I could if I wanted to, and maybe I will, but there’s so many other things I want to write about, at least now I haven’t gotten to this point yet.

 
In the second part of this post, I will cover the technical aspects of enticing people to visit your blog. Check this blog tomorrow! Please leave comments of things I have forgotten or omitted.

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