The Industry Review

I want to invent a term that’s probably already been invented: Personal Thrashing (so please correct me if you know a better term).

 
I came back from Affiliate Summit last week. It took me two days just to respond to all the emails that have accumulated, one day to do (most) of the follow-up emails, and one-day to read follow up on resources that can’t wait. Once I finished with that, my follow-ups have already returned to me, and I found myself again doing the email battle. During my flight from Vegas I’ve written 3 blog posts that are nearly finalized. Nearly – but not yet.. still haven’t the time to do that.

 
It’s now Friday. A week has passed. And in this week I’ve basically done no work except email, reading, calls, more calls, and meetings. These are all crucial for a successful business’ operation, but then again, so is actual work.

 
A friend of mine suggested I hire an assistant (he did so and says the experience is “liberating”). I’m seriously considering doing that.

 
So anyway, why thrashing? This is an Operating System term. Tell me if what I just described doesn’t sound exactly like the follow definition. This was taken from http://whatis.techtarget.com/definition/0,,sid9_gci214055,00.html

 

Thrashing is computer activity that makes little or no progress, usually because memory or other resources have become exhausted or too limited to perform needed operations. When this happens, a pattern typically develops in which a request is made of the operating system by a process or program, the operating system tries to find resources by taking them from some other process, which in turn makes new requests that can’t be satisfied. A system that is thrashing can be perceived as either a very slow system or one that has come to a halt.

 
I hope this hasn’t bored to death those who are not interested in technology… but in the past week I have been… Thrashing. I can’t think of any other term. Figured I’ll share this until I find the time to share one of the, uhm, more exciting posts!

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Technorati Tags: Affiliate Summit, Operating systems, Personal thrashing, Thrashing

List of things to do before I leave:

 

• Bags & everything else – not yet. Last moment.
  
   

• Business cards and Poken – check.
  
   

• Notepad for taking notes – check. Last time I relied on my memory for names which is really good. I did remember everyone when I glimpsed at their business cards. But not 4 weeks later. Lesson learned. This time I will be ready.
  
   

• Printout of all interesting talks I want to attend – check. Last time I missed the most interesting talk I wanted to attend because of lack of organization. Lesson learned.
  
   

• Printout of all the interesting companies I want to talk to – check.
  
   

• Printout of all events & parties – check. Somehow I never forgot this one before
  
   

• Printout of meetings, phone numbers of people I need to see – check.
  
   

• Positive attitude, ready for networking and FUN! – check.

 
Las Vegas, here I come

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Technorati Tags: Affiliate Summit, Affiliate Summit West, Las Vegas

 
Tomorrow I’m leaving to Affiliate Summit West. I’ve been to Affiliate Summit East (ASE: read about it here), but never been to the Vegas version.

 
Before ASE, a friend told me to bring 200-500 business cards as I will be needing them. I did, and he was right. I also got roughly this number from people I met. Then I got a similar number at ad:tech. I classified them to several groups (companies I’m interested in working with, friends, people I met, etc) but it started becoming unwieldy. With so many business cards lying around, despite my best intentions I started losing some.

 
It is then I remembered the Poken device many people had at ASE. I don’t know how, I think people with Platinum passes got one for free? But all the “cool kids” seemed to have one and I didn’t. I wanted one too – was pretty easy to guess what it does based on how I saw people use it. I know I’m cool, but I wanted to be Cool (capitalized), you know?

 
Therefore, when I saw someone talking about it on Twitter, I bumped in and said “I wish I had a Poken. All the cool kids have it”. To my surprise, someone wrote me – we’ll send one to you so you can be a cool kid too (definitely boosted my ego). Awesome!

 
I got my Poken and have since then been itching to use it. It seems that next week I’ll get plenty of opportunities. Still going to bring my paper business cards as well, but it seems this will greatly help in managing the virtual ones.

 
So what is a Poken?

 
A Poken is a small device that has multiple cute shapes. Mine is the “Voodoo poken”. Using a web interface, you can create your virtual business card with everything you would’ve included on an ordinary one, and much, much more. Take a look at the screenshots I took to see what I mean.

 

The Poken allows you to get other people’s virtual business cards instantly with all the information they include. This can be done simply by “touching” your Poken hand with the other Poken’s hand. Like a handshake Later on, you have access to all their information as well as the time line of the connection.

 
Sounds awfully cool to me, and definitely the way of the future. Just like the Kindle (and related devices) will eventually replace paper products, so will Pokens eventually replace business cards. Easier to manage. Easier to customize. Stored permanently – I only see advantages.

 
If you want to get one, just click the banner below. Note that if you use the promo code IndustryReview you get 10% until the end of January.

 

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Technorati Tags: ad:tech, Affiliate Summit, Affiliate Summit West 2010, ASW, Business cards, Kindle, Poken

Twitter Road

In this post I continue my earlier discussion of Twitter Milestones: the idea that the Twitter experience changes once you reach a certain number of followers. This post was practically written a month and a half ago. I’ve just been so busy I did not have time to properly edit it.

 
As you might have read in my earlier post , I defined what I call the “Twitter Milestones“. Here’s a quick recap:

 

1. The first milestone occurs at around 150 followers: this is roughly when you first realize that the experience you shared in Facebook is different in Twitter and in order not to be overwhelmed by conversations, you need to find a way to organize people. At the time only external software (such as Tweetdeck) existed, but since then the Twitter Lists feature has been added which greatly assists in this task.
   
    

2. The second milestone occurs at 2,000 followers: this is an artificial limit set by Twitter and getting past it is quite a challenge for many users (read my earlier post for a more detailed explanation).
   
    

3. The third milestone occurs at around 5,000 followers and was the focus of my earlier post: at this stage you really started getting noticed. You pose a question and always get answers. You get offers from SponsoredTweets or Ad.ly. You get referenced in conversations and #FollowFridays by people you don’t know.

 
At the end of the post I theorized that there are more such milestones. Turns out I was right. The fourth milestone, which I’m shortly going to elaborate on, occurs around 14,000 followers. There’s even a fifth milestone, which I’ve just recently surpassed (but can already tell it’s a milestone) and this one seems to take place around 28,000-30,000 followers.

 
So what changes during the fourth milestone?

 
The good:

1. You become even more noticeable. Some people start listing you in “top tweeps”, “Twitter heavyweights”, “Top users” lists and such. And that comes with more attention. Of course, this is unsurprising – but the effect is more than just “double” that of having 7,000 followers. One day I realized that no matter what I say, I get a response, more often from people I don’t know (and have never spoken to) than from people I do know.
   
    
   Another time I noticed a user who responded to one of my tweets only so I would respond back (I looked at his profile page and it was filled with mundane comments to users with 20,000+ followers).
   
    
   Overall, I find this a fantastic experience – the rate I met great people: friends and business connections dramatically increased. In my opinion, this item alone makes it worth it for people like me, who thrive on interaction.
   
    

2. You start getting people with verified accounts following you. Having a verified account is by no means an indication of being a celebrity. In fact, of those who followed me back then, I did not know even a single person. But still it gave me some indication that I am becoming more noticeable.

 
The neutral: I’m listing this as a category because it’s hard for me to classify these items as either good or bad (it’s really a matter of perspective).

 

1. You get weird retweets: I’ve attended a talk by Peter Shankman who mentioned some people just RT the most mundane things he tweets (the example he gave was “I’ve just jogged and am all sweaty”). I started experiencing it myself roughly at this point. Some times I get RTed for no reason I can imagine – i.e. when I say goodnight (happens often). Sometimes it’s even more arbitrary than that. I suspect some of it is actually automated: there seem to be users who just RT stuff other people say and this is generally random – looks like a relatively easy way of making a bot seem authentic, no? With that being said, I think that’s only a small part of the weird RTs.
   
    

2. You start getting a lot of requests to retweet: personally, if it’s a friend or some good content, I am happy to do so (by all means, be my guests). But if it’s someone I never spoke to who just wants me to retweet something trivial? Then I’m just going to ignore the request. At times these are people who are not even following me – in this case I often block them.
   
    

3. You start getting requests from people to teach them how to get followers. How did one guy phrased it: “Can you be my mentor?”. This happened a few times.
   
    

4. You start getting a lot of requests of people to look at their blogs or websites. Yeah, this happened a bit before, but the rate greatly increased. If a friend asks: sure, I’d be more than happy to. But if I don’t know you, why would I do that? Visit my blog, try to get to know me, and then I’ll happily visit your blog/site/whatever.
   
    

5. Twitter Jail becomes a daily aspect of your life: I mentioned in my earlier post that I make it a point never to ignore any user who addresses me (unless he’s rude or a spammer). Since I’m a fast typist, even now I can easily do this. The problem is that Twitter has a limit of 100 status updates per hour. If you break it, you get thrown to Twitter Jail – can’t update your status for around 30 minutes to 3 hours (see my post on Twitter Jail). Ridiculously low in my opinion. Since I insist on maintaining this policy, I am often in Twitter Jail – sometimes twice a day.
   
    

6. FollowFriday becomes a challenge: with so many people I like, I really feel obligated to mention them all. However, I don’t like sending more than 3 lines of FF – so it’s pretty hard to decide who to include. On top of that, at times I truly forget to include someone: usually it’s simply because we haven’t chatted in 2-3 days (”Ancient history” in Twitter terms).

 
The bad:

1. Negative attention: This continues the first point of “the good” list. With more attention also comes some negative attention. So far I’ve been included twice in insulting lists. Strangely, of people I’ve never ever spoken to and have no idea who they are. In both times a simple “block” removed me from those lists (and I even contacted other people, just so they’ll know to do the same). I guess I should consider myself lucky it’s been only two (so far). There is one specific user who has a bunch of derogatory lists in which he includes hundreds of people (he included me too). I find it hard to believe he knows them all (obviously he didn’t know me), most likely he’s just a sad, bitter person who likes venting this way. I’m aware of more than 10 people who blocked him – I don’t understand why he’s not suspended from Twitter. Hopefully he will be at some point.
   
    

2. Stalkers/trolls: I’ve had just one stalker, but that was most definitely unpleasant. He created 8 Twitter accounts to talk to me (all blocked). 3 Facebook accounts (all blocked) and 1 LinkedIn account (ignored). In hindsight, I know it was a guy with a genuine problem (who later apologized for his behavior), but it was definitely unpleasant.
   
    
   As a side note, and this affects all Twitter users who use their real names and details: when you put your name publicly there’s always a risk of someone becoming obsessed with you. Some of my friends and family have encountered this – nut jobs intent to tarnish their names and ruin their lives. However, anonymity has its own limitations, and that’s why I reveal much about myself… a professional hazard, I suppose.
   
    

3. An even greater loss of privacy: at times people I don’t know jump into a conversation and seem to know much about me – or at least, much about things I’ve discussed in the past, sometimes weeks before. Normally this wouldn’t bother me at all, however, in one specific incident I know this was not done with good intentions. Won’t elaborate more on that.

 
This is it. As I said, I believe I’ve just reached the fifth milestone which is proving to be.. interesting. I need a few more weeks to digest this and then I’ll share my experiences.

 
Edit: TremendousNews has written a post that somewhat reminded me of this one (though funnier): 5 signs people like you on Twitter

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Technorati Tags: Facebook, Follow, LinkedIn, Retweet, RT, Stalkers, Trolls, Tweetdec, Twitter followers, Twitter Jail, Twitter Lists, Twitter Milestones, Verified accounts

Welcome to 2010! This isn’t a real post though. I just wanted to share that I launched my new company site and I love it. If you want to check it out, please visit: the U Labs website.

 
Hey, every now and then I can share something because I want to, don’t I?

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Technorati Tags: U Labs

 
Originally I intended to write a summary of “my 2009″. But after reevaluating this, I decided to make it shorter.. or better phrased, easier to digest. Just share some of the lessons I learned this year. I’m mixing both the personal and the professional here, though items are generally grouped together.

 
Overall, 2009 was a great year. There were some rough moments, both personal and professional, but the positives far outweigh the negatives.

 
In 2009 I learned:

• That as suspected, having no boss and being self employed would result in (easily) more than twice the amount of hours that I worked when I had a boss. Even when considering investment banking (notorious for demanding a lot of hours).
  
   

• That even though I am smart, an excellent planner and a hard worker… I sometimes lack focus. And focus matters more than I realized. This one was a very valuable lesson.
  
   

• That working insane hours but having much more time to spend with your family is SOOOOOOO worth it.
  
   

• That working after 4am can cause you the equivalent of a hangover. Since then I try (and often fail) not to do so.
  
   

• That “Do No Evil” is just something that Google says, but nothing more than that.
• .. and that things can change in a way you’d never expect: Who knew I would ever be rooting for Microsoft?
  
   

• That twitter is not just about sharing “what I just ate” (admittedly, I used to think so too) but rather a wonderful, albeit addictive, medium for meeting friends and making business connections.
• …yet sharing “what I just ate” occasionally results in the most fascinating discussions.
  
   

• That Twitter includes the entire range of the human spectrum: the best, kindest and most wonderful people you’ll ever meet, and also some of the worst. And that “Block” is a wonderful option for the latter.
  
   

• That Twitter allows one to find many people who need help but don’t know how to ask for it.
• … but also that it’s wise to draw lines, otherwise you may get pulled in and (at times) blamed for some of their troubles. A lesson I learned the hard way.
  
   

• That some celebrities are extremely friendly, and yet other people at times act like the worst celebrities regardless of the fact they’re no different than you and I (often less, actually).
  
   

• That being a Twitter ex-con makes you tougher… kind of. Okay, it just makes you less talkative which may make you appear tougher (see my blog post on Twitter Jail).
  
   

• That blogging about “professional subjects” leaves enough room for humor and self expression (until this year I’ve only had personal blogs).
  
   

• That some spammers have a well honed sense of humor (see my two posts on spammers: spammers types, and spammers jokes).
  
   

• That a good affiliate manager is worth his/her weight in gold (and if we’re talking about a really thin one, then platinum).
  
   

• That sometimes you really need to listen to your instincts, but other times you really need to ignore them. Both professionally (in this case, talking CPA offers/Landing pages/Ad copy), and personally.
  
   

• That due to the secretive nature of affiliate marketing, the good ideas usually stay with you, while the bad ideas get rehashed, repackaged, and resold.
• …and I wish I could say more about the former…
  
   

• That PPV is just awesome.
• … but other times it’s not fun watching your entire budget evaporate in 20 minutes without any positive results.
  
   

• That the most successful people – at least in affiliate marketing – are usually the most modest ones (or the most silent ones – sometimes it’s easy to confuse the two).
  
   

• That it’s hard finding people who truly want to collaborate as a team. But when you do… it’s the best thing.
  
   

• That quotes are a great way of saying what you want to say without saying it. And that sometimes this is very important (yes, being cryptic is part of the point here )
  
   

• That some friends don’t even give the tiniest of warnings before they decide this world is not for them. Kaya, I wish I got to know you better before you left us. I hope you are at peace, wherever you are. (I intended for this to be the last item, but I don’t want the last one to be sad… and the next one relates in a way Kaya would have found amusing, I think).
  
   

• That being deprived of cupcakes is extremely dangerous (more about that in future posts).
  
   

• That I can survive on my own cooking (who knew?).
  
   

• That having a character named after you in a book is, like, the coolest gift ever.

 
Can you believe it’s already 2010? I feel it was just 2000 maybe 2 years ago… how did a whole decade pass so quickly? Personally, I think 2010 is going to be fantastic – I just know it.

 
Happy new year everyone!

 

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Technorati Tags: Ad copy, Affiliate manager, Affiliate marketing, CPA offers, Google, Landing Pages, Life lessons, Microsoft, PPV, Spammers, Twitter

Lately this term is becoming increasing used within the Twitterverse (at least in my circles). Twitter Jail means you maxed out your status updates for a period of time/a day (I think these are two separate things, though not 100% sure), OR you maxed out your number of Direct Messages (DMs) for the day.

 
(Edit: as far as I discovered, Twitter Jail occurs when you update your status more than 100 times per hour or 1000 times per day and can last any time between 30 minutes and several hours. For me it’s usually 2 hours).

 
Once this happens – usually in the midst of a conversation – you find out that you can’t talk anymore. Can happen both using standards tweets or DMs.

 
I imagine this was created to deal with spammers who would send 15,000 tweets in 10 minutes. I doubt it was meant to limit very talkative users – since what’s to stop someone from just unfollowing them? I see no reason to limit that.

 
Lately because of my increasing number of friends I find myself almost daily in ‘Twitter Jail’ for a period of time. This is very frustrating, because here I am, chatting to multiple friends, and suddenly I can’t reply – to anyone. From their perspective, I simply vanished. Usually I send them all DMs, but it’s becoming a really annoying daily situation. Sometimes it happens when I’m not even talking that much. I guess Christmas, with all the ‘Merry Xmas’ messages made this temporary worse (for me) and triggered writing this post.

 
As an ex profsesional software developer and architect I cannot but speculate, again, that this was done mainly to prevent spamming. However, wouldn’t it be best to limit the number of links that are sent, rather than the tweets? Since spammers mainly send URLs, by limiting only the number of tweets that include them it would really just target spammers. Then they can talk as much as they want but won’t get any sales… though I’d still have a limit, just make it much greater (say, 5 times as high).

 
Furthermore, if it were my system, I would set the limits according to the age of users: clearly a spammer is more likely to be a new user since sooner or later he’d be suspended. Unlike, for example, a user that has been a Twitter user for 2 years who would be far less likely to be a spammer. There’s no reason for the two to be treated the same.

 
Finally, I also think the limits should be set according to the number of people who follow a user: if someone has a million followers and wanted to respond to each, he’d be thrown very quickly to Twitter jail. Ridiculous in my opinion. If you have more people to talk to, you should be able to converse more. Isn’t that the whole point of Twitter – interaction?

 
These are just my 2 cents on the subject. If this ever gets to someone in the Twitter team, hopefully they will find it constructive criticism, which is my intent.

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Technorati Tags: DMs, Interaction, Spammers, Tweets, Twitter, Twitter Jail, Twitterverse

A conversation I often have with fellow internet marketers who are not in Twitter is: is it worth the time investment from a financial perspective? Usually I am told that this is obviously not the case, and thus, disregarding the fact it’s a good way to befriend people, it’s not a good investment in terms of time and money.

 
Although I know some people who have been monetizing Twitter rather successfully, my answer is: yes, this is right in the short term, but no in the longer term. Yes, I’ve made some money using Twitter with SponsoredTweets and Ad.Ly, as well as the occasional affiliate offer, but overall if one wants to monetize his time, then there are definitely easier to make money online.

 
That being said, every day I meet great people and make many useful business connections. To use one example, if it weren’t for Twitter, I wouldn’t have met the incredible, pancake loving, Darren Williger (@williger) who invited me to participate as a panelist in a webinar series which is not only great fun, but will be monetized soon as well. Nor would I have been invited to ad:tech as press (yes, I came thanks to this blog – but ad:tech heard of my blog through Twitter). Or be invited to the MarketLeverage VIP Yacht Party during Affiliate Summit East (which obviously was an event many would have paid to participate in and was incredible from a networking perspective).

 
Personally, I think this is just the beginning. The more time passes, the more people I know, the greater my online presence and the possible networking that I can do. So judging Twitter just by the immediate ROI is a mistake, in my opinion. Ask me again in 6 to 12 months and I’m confident I will have significantly better examples than the ones I’ve given.

 
This conclusion is emphasized by the fact I’ve been very active on Twitter for a rather short amount of time – only since the end of July 2009 (though I did register in March).

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Technorati Tags: ad:tech, Affiliate Summit East, Darren Williger, Internet Marketing, MarketLeverage, Monetization, ROI, Twitter, Webinar series

I know I haven’t been here for a while. Things were incredibly busy for me, and I kept postponing updating my blog. However, when the third person asked me whether I’ve abandoned it, I realized it is time to post something.

 
Unlike other posts, I’ll just write what I’ve been up to. I have several posts I intend to publish soon, but they’ll have to wait a bit.

 
In the past few weeks I’ve:

1. Finally turned my company, U Labs, into a legal entity. This meant (finally) forming an LLC, getting it a bank account, a credit card, commissioning a logo, commissioning a professional looking website (not that the one I created using Wordpress is bad, but well, it did take me around 30 minutes to make – I want to make a better impression than that). This is still not complete.
   
    

2. Had to comply with the new FTC regulations regarding affiliates. This meant going one by one to every single site I have and adding certain disclaimers and making changes where this makes sense. Since I have no sponsored posts in this blog, I actually didn’t add any here. I did receive several offers in the past to do so, but I always thought they would stick out and felt I had to reject them. Of course, I’ll be honest, if the price was more, uhm, tempting, I might’ve made a different decision, but for now every single post I have written was initiated by myself – I’ve sponsored nothing here for money.
   
    

3. Started participating in a weekly series of webinar events as a panelist. In the past few months I’ve joined a fantastic mastermind group that consists of seasoned internet marketers who share their wisdom in weekly calls. This series of webinars is but one of our joint projects. Last week we had our first (and test) session: despite some technical hiccups, it went extremely well. Our goal is to share our expertise on various subjects. In this session I discussed basic aspects of SEO and intend to do this a lot more in the coming weeks. More information soon. I’ll just say this was phenomenally fun – I had a blast!
   
    

4. Started a massive hunt of ad networks. From various reasons, I’m looking for good ad networks, particularly those that provide decent traffic volume, easy to configure campaigns (without requiring to go through an account manager) and (ideally) international traffic as well. Fortunately, ad:tech occurred pretty recently and was a good source of those, so I started going one by one and testing every network I found. In addition, I posted some questions in forums and tried these sources as well. This takes time. Unfortunately, money too – but no pain no gain. Any suggestions would be welcome, by the way!
   
    

5. Had my mother as a guest for 10 days. ’nuff said, no?

 
I expect to have more time soon and then I’ll return to blogging more consistently.

 

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Technorati Tags: Ad Networks, ad:, ad:tech, Affiliate marketing, FTC regulations, International traffic, LLC, Mastermind group, SEO, U Labs, Webinar series, Wordpress

As I wrote in my previous post which dealt with my personal experiences at ad:tech, I set up quite a lot of meetings with companies who contacted me. This turned out to be a very positive experience because many – if not most – would’ve been companies that I would’ve been interested in chatting with anyway, so rather than me having to chase them, a meeting was set up with allocated time. I never played the journalist until this conference but really enjoyed this.

 
Here are some of the companies I met with. The vast majority were very relevant to what I currently do or my background, but not all were. Those I felt I have nothing to write about I omitted.

 
If anyone spots any mistakes I’ve made – which is possible, since I didn’t take notes but rather counted on the brochures I diligently collected, please do let me know!

 
2ergo has a technology that enables conducting marketing campaigns on mobile platforms. Interestingly, this strongly resonates with a session I attended the next day (which I’ll describe in the next post) that says teens prefer SMS texting to any medium, really: email, chat, etc. Although I (currently) don’t do anything that involves mobile advertising I can’t help but think that maybe I can utilize this somehow.

 
BurstMedia: my first question to Jarvis Coffin of BurstMedia is “what does your motto ‘Discover the Long Tail’ mean?”. His response was that they specialize in niche websites – even those that focus on extremely specific subjects. They own a large network of niche sites and enable very targeted advertising on these sites. An example he gave me – and I don’t remember the exact site – was something along the lines of SquirrelRehab.com. Apparently this site, despite the fact it’s extremely nichy, not only gets traffic, but a very respectable amount as well. Quite surprised me! This is useful both for potential publishers as well as potential advertisers.

 
I’m thinking of submitting my, ehm, nichiest site there, which gets very decent traffic but monetizes very poorly.

 


 
Elephant Traffic: although I’m very familiar with the concept of domain parking, which refers to domains that are not actively used but rather instead show relevant ads, Elephant Traffic tackles it in a rather unusual method – by simply taking the search query from a search engine and matching it to a parked domain. i.e. if someone searches for “buying toothbrushes” they’ll take him to a domain they park buyingtoothbrushes.com (this is a made up example – I doubt they have this domain). This offers very cheap and yet very targeted traffic – since it is extremely likely that those who type search query this would in fact be interested in buying toothbrushes. Again, very useful for both potential advertisers and publishers.

 
I liked the concept and think I’ll attempt to use it from both ends: both use some of the domains I’m not using with them (unfortunately for me there are about 30 of those!) – and also explore getting some of their traffic for the offers I promote.

 
eZanga is another one of those companies that I would’ve gone to talk to regardless of my being press or not. They are offer a PPC search platform that enables high quality, high volume, traffic for competitive prices. Definitely on my list (for a while, actually) of companies to try.

 
Looksmart is a second tier PPC search engine network that offers competitive prices. Second tier refers to the fact that they are not Google, Yahoo or Bing. I was actually familiar with Looksmart before I spoke to them and heard good things – though I’ve never used them myself. I definitely intend to give them a shot. Until now, the only second tier PPC search engine that I liked has been 7search (and I still want to kick myself for forgetting to visit their booth!)

 
As a side note: From what I heard – and sadly, based on my own experience as well – many of the second tier search engines offer really low quality traffic (and often fraudulent traffic – traffic that never converts).

 


 
MyPRGenie enables submitting your own press releases. The cool thing is they offer many free yet still useful services. There are, of course, paid subscriptions which offer more, but for the starting entrepreneur this could be very useful.

 
Netezza was different from other companies I spoke to in the sense that what they do is not really relevant for me now, but would’ve been tremendously relevant for me in the past. They offer a hardware implementation of a data warehousing relational database (such as Oracle, MS SQL Server, MySQL, Sybase, etc). As you can imagine, this offers a significant performance boost (if I recall correctly – and I may not remember correctly – a boost that offers 100 times speed performance). I was really surprised to hear such a technology existed let alone utilized as this could have been extremely useful for me in my last workplace (I worked at a hedge fund and our major bottleneck was analyzing data – even a 5 time speed boost would’ve been significantly useful for us). I can think of three of my friends that can benefit from this technology and might have not heard of it, so will let them know.

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Technorati Tags: ad:tech, ad:tech new york, Advertisers, Affiliate marketing, Domain parking, Fraudulent traffic, Low quality traffic, Niche websites, PPC, Press release, Publishers, Relational databases, Search Engine, Second tier search engines, SMS, Traffic