The Industry Review

Ancient PC

This post was partially inspired by Darren Williger’s keynote speech at Social Media 201.

 
Despite the fact it’s a common perception that social media is a new phenomenon, it’s actually far from. Both Darren and myself have been using the Internet since the 80s. We ran a small competition: turns out that if you Google us, the earliest result is mine (from 1989!) though Darren was active online about 2-3 years before I was. So it’s a draw ;-).

 
Back then the online world was very different. In the mid 80s BBSs (Bulletin board systems) were what we all used. These were phone-based systems, usually run by individuals, though some companies had their own, that enabled people to connect using dial-up modems. They were infinitely slower than today’s internet, and all text based, but they were awesome!

 
BBSs included forums, multiplayer games (though not real time ones), downloadable computer games (yep, some two decades before Bittorrent) and a lot more. In other words, we all interacted, and much of the content was user generated. Sounds to me a lot like…social Media and Web 2.0. Of course, this wasn’t Web 2.0 because this was almost a decade before the World Wide Web (Web 1.0?) was created! Though BBSs weren’t a part of the internet, they offered much of what the internet could offer at the time.

 
When I first starting using the internet, in 1987 or 1988 (I need to figure this out one day…), I stopped using BBSs. The internet had so much potential! My friends and I actually didn’t refer to it as the internet back then but rather as the Bitnet (which was always a subset of the internet but was separately accessible at the time). When I look at old emails that are archived online, we actually referred to the internet as the InterNet. How quaint! Amusingly, there was a local news story about us at the time: “Local teenagers chat with people all over the world using computers”. It sounds ridiculous now, but it was very “exotic” back then.

 
Bitnet email accounts were very simple: mine was nyschles@weizmann (yeah, no .com, .net or whatever). The internet equivalent was nyschles@weizmann.weizmann.ac.il though I rarely used it at the time.

 
Not long after I had my first chat (using Relay – the ancestor of IRC which itself had a multiple offspring from multiple “wives”: chat rooms, various messengers – even chat roulette). I was introduced to a radical concept called MUDs (Multi User Domains). MUDs are the prehistoric ancestors of massively multiplayer online role-playing game (MMORPG) such as World of Warcraft, EverQuest and Ultima Online. There were several variations of the concept: some were created for social interaction (the modern equivalent is Second Life), other for gaming, etc.

 
MUDs were just as fun as modern games, despite the fact that the vast majority were text based. However, in a way they were far superior to even the most modern of these games. How so?

 
The type of MUD I used was called an LPMud. This was a classic multiplayer online game: once you registered, you were given a character that would have to fight monsters and get experience points to advance in levels. Depending on the MUD itself (there were hundreds, all run by individuals and as far as I know, hosted at universities), you could choose a class (i.e. a wizard, a druid, a fighter), have spells, and a do whole lot of different things. I’m sure this sounds very similar to anyone who has played World of Warcraft or similar games.

 
The difference is – and that is a huge, enormous difference – is that all MUDs were based on user generated content.

 
Once a character reached his 20th level and has done his share of quests, he became a “Wizard”. Wizards weren’t players anymore.. but were more like MUD administrators. Each was given permission to program a part of the MUD – his domain. Most Wizards created an area with a theme: I remember Castle Dracula, Sesame Street, Star wars, and basically everything you can imagine.

 
User generated content? Web 2.0? in the late 80s?! These terms were used long after these events despite the fact this was decades before they became mainstream.

 
Even today, you still can’t do the equivalent with games such as World of Warcraft (though I do remember that a few years ago, a group of people was able to successfully replicate EverQuest’s framework and protocols and effectively recreated a home-brew version without Sony’s permission).

 
It may really surprise people who started using computers when the internet was already ubiquitous, but back then, things were just as fun despite the technological limitations. There was no spam either!

 
I hope you found this history lesson interesting ;). Although this post can be read on its own, I gave it for a reason – in order to be able to share an event that took place at the time. Read my next posts for more details.

 
Here are links to the other parts.
The Prehistoric Times of Social Media: The Sting (Part 2 of 4)
The Prehistoric Times of Social Media: Cybercrime (Part 3 of 4)
The Prehistoric Times of Social Media: Crime and Punishment (Part 4 of 4)

 
Let’s face it. At one point or another we all found ourselves visiting a website/application much more than we wanted to. It could’ve been MSN messenger or AIM. It could’ve been Facebook or Twitter. It could’ve been a favorite blog. It could’ve been an online game (such as World of Warcraft). However, one day we realized that it’s become a detrimental habit: it has started affecting our personal lives and even work. So we decided to take our distance or maybe even quit.

 
..and then we found out it’s not so easy..

 
Sounds familiar? I’m sure it does to many.

 
In one previous post I mentioned I used to have a very successful blog in one community blogging site, and that I eventually I left for various reasons. But even after I left I used to visit quite often. There were fewer and fewer reasons for me to do so, and yet I still found myself going for a quick peek. Some people have addictive personalities, I actually don’t (when I decide I need to diet, I do – I lost 40 pounds this way), but it was extremely hard for me to break from that site – way harder than dieting – though eventually I managed to do so.

 
So if you ever want to retire from a website or internet application from various reasons, these are my guidelines:

 
First, think about why you want to do this, and whether you truly want to. Do you have a hidden agenda, one you may not even be aware of (finding that it provides escape from real life? drawing attention to yourself? etc) then it might not work. You need to really want to do this for the process to be successful.

 
It’s quite possible that after doing some thinking you’ll realize that you don’t want to stop. A friend of mine faced a very unusual dilemma (which unfortunately I can’t share, though it would make a fascinating story), and struggled with withdrawal for a long time (and talked to me about this a lot). Eventually she just said “I know it’s bad for me, but I can’t stop doing it. I guess it’s not important enough for me to quit. If it ever does, then I will”. Although I think she made the wrong choice (and told her), I respect the fact she took responsibility for this decision.

 
Second, if you are certain you want to go ahead with this, simply make a decision. Decide that things are going to change from now on. It might sound corny, but you need to make this decision consciously to be mentally prepared.

 
Third, decide on a time frame. I find that people often fail with such decisions because they give themselves leeway. “I’ll start my diet tomorrow”. “I’ll quit smoking after the new year”. No! Decide on a time frame, which could be now, tomorrow or next week, and stick to it. Until that point you are free to do whatever you want, even overdo it. If it were smoking, I’d say, smoke 10 packs of cigarettes, but smoke them before the deadline.

 
Fourth, and I find that for me this is the most important element: remove the physical cause of the habit. I found out that regarding addiction, at least for me many times it’s hard to break simply because it became a habit, something I’d do without thinking about it. Just turn on the application. Just open the website.

 
So if this were smoking, I’d say, get rid of all cigarettes in your home, all the ashtrays, and all the lighters. However, in the case of internet applications or sites, I’d say uninstall the relevant applications and clear your browser cache. If you really suspect you may waver in this decision, change your password to gibberish and store it somewhere (could be a physical printout). This will make going to the website/application a much harder thing to do, as you’ll actively struggle with your commitment with it (so it won’t be a 2-second thing but breaking this process would have to be done consciously). The moment I realized that my attempts fail because they became a habit is the moment I learned to beat these things permanently.

 
Fifth, expect withdrawal symptoms. If it’s a social website, are people talking about you? If it’s a chat application: what’s going on around there? If it’s a MMORPG (yes, I quit that habit too, years ago), are there new areas? Has the last raid been successful?

 
Every time you have these thoughts think of the reason you decided to leave. Why leaving is good for you and how it will improve your life. If necessary, even note it down for yourself. In case of smoking, this would be physical withdrawal symptoms, but then you’d have to think about your health. About your child who is exposed to your smoke. Et cetera.

 
Sixth, DO NOT TEMPT YOURSELF. This is where the success stories end. You could be successful for months, and one day just say “Hey, I’m over this, I’ll just do this one time”. No, not even once. From what I hear, this is how many ex-drug addicts and ex-alcoholics resume their old habit.

 
Finally, Start and don’t look back. Be strong. This will work if you’re committed.

 
How amusing. I wrote this with regards to internet applications/websites, but this really can be applied to any addiction.

 
When I decided to do my diet (which was a very specialized no-sweet diet), I took things to an extreme: I avoided all things with sugar, milk, fruit, carbohydrates and a couple more things. People who know me well understand how much this was a sacrifice for me (I have a sweet tooth and am a very hungry person by nature), but I decided I need to do this for health reasons. So I completely avoided these foods. For 3 months, I haven’t made even a single slip-up. At the same time, I lost a lot of weight very quickly without doing any extra exercise (or ever hearing a diet lecture or reading a diet book). This simply worked. Not that it wasn’t hard, it was very hard – but it worked. I’ve done this multiple times so far.

 
Just to finish this anecdote, I eventually stopped. After 3 months, my boss at the time brought high quality chocolates to an office party. He kept pushing me “come on, take one – it’s not going to be bad to eat just one”. I ended eating 3, and then more at home, and within the following week I was back to my old habits. Clearly this broke my diet.

 
In hindsight, I don’t regret it – 3 months were plenty for what I was trying to accomplish and I really didn’t need to continue. However, in other circumstances this would be really baaaaaaaaaad. This is exacty what would make me fail. As I said, from what I know, people who have quit really dangerous addictions for long periods of time (such as drugs or alcohol) fail in precisely these circumstances.

 
It’s important to also realize what your temptation boundaries are: for me it’s OK to see my temptation as long as I don’t do it myself (i.e. I can see my wife eating ice cream, and it would be hard, but it would not cause me to break). For other people it might be necessary to completely avoid it. Whatever works for you.

 
I don’t know how many people who read this are actually considering breaking a habit, but if you are, then this will work. Since I intend for this blog to stay here for a while, I hope this may end up actually helping someone. If it does (or I can help with anything), please do let me know. I’d really like to hear your story.