The Industry Review

Removing yourself and getting off from mailing lists used to be a problem in the past. But the CAN-SPAM Act mostly changed that. Or better phrased, clearly defined what is legal and what is not. I’m specifically referring to two clauses as defined by Wikipedia:

• A visible and operable unsubscribe mechanism is present in all emails.
• Consumer opt-out requests are honored within 10 days.

 
With that being said, I’m sure you’ve been in the following situation: One day, you start getting emails from a mailing list you never joined. Sometimes there is an ‘unsubscribe’ link at the bottom which works, sometimes it does not work and sometimes there isn’t even one. As the above states, all of these are illegal.

 
Affiliate marketers who use mailing lists for email marketing are required to use a double opt-in, meaning, when someone gives their email address, they get a confirmation email which requires approval. On top of that, there must always an unsubscribe option, which must always work, and the marketer needs to include his address on the bottom of the email.

 
I’ve joined countless mailing lists and have often unsubscribed (“opted-out”). I have no problem with this. They’re doing everything by the book – no one forced me to join.

 
What I don’t like is being included in mailing lists which I never joined. Let’s break these to four groups sorted in order of notoriety.

 
The first , and the one I find least annoying, occurs when a company you’ve handed a business card at a conference includes you in their list. I don’t know the legality of that – perhaps if you’ve given them a card you are granting them permission (could be in the fine print since sometimes you participate in a raffle). This happens frequently enough that I’m not really sure (and I’m no attorney). In this case, almost always unsubscribing works.

Nevertheless, even if this is legal, not only this is an abuse of the trust you’ve given the company, but sometimes it’s just plain stupid. During a conference I’ve attended a few months ago, immediately afterwards I was apparently put in a mailing list which “informed me I’ve received a 15 day trial of their product”. Every day I got an email (I didn’t bother unsubscribing) and at the end of this period, I got a request for a feedback. The thing is, I actually wanted to try their product – but not immediately after the conference. So I ended not using it, opting out, and crossing this company from my list of potential products I may get. Had they simply asked for my permission I might’ve ended testing and possibly purchasing the product.

 
The second is worse: you’re suddenly receiving email from a list you have no recollection of ever joining, often not even being familiar with the product or company. Sometimes opting out works. Sometimes it doesn’t. Sometimes there is no link at all. This is definitely illegal, and in these cases I report them as spam in my Gmail account (never does anything as far as I can tell) and create a filter to direct their messages to my trash folder. Sometimes I also send them a blank email with ‘UNSUBSCRIBE’ as the subject line, assuming that if someone did this inadvertently, he would take me off and occasionally it does work (this used to be the way to unsubscribe from older mailing lists)

 
The third is much worse: someone – an individual – you’ve handed a business card to at some point decides to include you in his personal mailing list. This is not just illegal but also plain rude. The last time this happened to me was fairly recent, and I was actually doing a favor to that person, giving them business advice. And then I ended on their mailing list!? My guidelines are similar to those I mentioned in the last item.

 
The fourth and last one is the worst as it involves someone you know. A friend, his significant other or family member, decides that they’re going to start a mailing list and include you in it. I’m pretty sure that in almost all cases the person is unaware this is illegal, but regardless, this is very rude. It’s happened to me 2-3 times, and in all cases these were lists I had not a shred of interest in (and needless to say, there was no unsubscribe option). Since I knew the people involved, which isn’t always the case (i.e. recently the wife of a friend – which I had never met or corresponded with – included me in a mailing list of something completely irrelevant to my interests), I felt I couldn’t just ask to remove me unless I’m willing to endanger a relationship with that person. In this case filters are your allies.

 
Sometimes I feel like creating my own spam list, include all the above in it and just blast them periodically with nonsense. But then I would be no better than them…

 
Any interesting stories anyone would like to share?

 

Here I was, sitting and thinking about the product I want to create. It’s going to be either a Twitter eBook, online course, or both. But how do I call it? I’ve done some research and it seems that the most successful affiliate products follow a very precise formula. While I can’t claim I was perfectly able to reverse engineer it, I think I am quite close.

This is how it works: the name has 5 parts, some optional. Note that it’s possible to have multiple items from each category.

 
[1 – optional]: Prefix. It’s a verb that expresses simplicity. For example: Auto, Instant, Easy.

 
[2]: Product type. This is the actual subject the product is about. Sometimes it’s specific, for example: Google, Facebook, Twitter, Affiliate, List, AdSense, AdWords, CPA and other time it’s more arbitrary like: Commission.

 
[3]: A form of destruction or control. For example: Domination, Annihilation, Conquest, Mastery, Control.

[3b]: Alternatively, it could be a form of understanding. For example: Blueprint, Formula, Secrets, Decoded.

[3c]: Rarely, this category uses growth (which is also a form of understanding, one may argue): i.e. Evolution.

 
[4 – optional]: Suffix. For example: Method, System.

 
[5 – optional]: random words thrown in, usually dealing with monetary value. For example, Cash, Money, Profit.

 
Based on the above, I can easily come up with a few winning names for my Twitter course.

1. Instant Twitter Domination System.
2. Auto Twitter Profit Method
3. Twitter Cash Mastery

 
What do you think? I think all are winning names! Now I just need to create it and I’m done.

 

 
Originally I intended to write a summary of “my 2009”. But after reevaluating this, I decided to make it shorter.. or better phrased, easier to digest. Just share some of the lessons I learned this year. I’m mixing both the personal and the professional here, though items are generally grouped together.

 
Overall, 2009 was a great year. There were some rough moments, both personal and professional, but the positives far outweigh the negatives.

 
In 2009 I learned:

• That as suspected, having no boss and being self employed would result in (easily) more than twice the amount of hours that I worked when I had a boss. Even when considering investment banking (notorious for demanding a lot of hours).
  
   

• That even though I am smart, an excellent planner and a hard worker… I sometimes lack focus. And focus matters more than I realized. This one was a very valuable lesson.
  
   

• That working insane hours but having much more time to spend with your family is SOOOOOOO worth it.
  
   

• That working after 4am can cause you the equivalent of a hangover. Since then I try (and often fail) not to do so.
  
   

• That “Do No Evil” is just something that Google says, but nothing more than that.
• .. and that things can change in a way you’d never expect: Who knew I would ever be rooting for Microsoft?
  
   

• That twitter is not just about sharing “what I just ate” (admittedly, I used to think so too) but rather a wonderful, albeit addictive, medium for meeting friends and making business connections.
• …yet sharing “what I just ate” occasionally results in the most fascinating discussions.
  
   

• That Twitter includes the entire range of the human spectrum: the best, kindest and most wonderful people you’ll ever meet, and also some of the worst. And that “Block” is a wonderful option for the latter.
  
   

• That Twitter allows one to find many people who need help but don’t know how to ask for it.
• … but also that it’s wise to draw lines, otherwise you may get pulled in and (at times) blamed for some of their troubles. A lesson I learned the hard way.
  
   

• That some celebrities are extremely friendly, and yet other people at times act like the worst celebrities regardless of the fact they’re no different than you and I (often less, actually).
  
   

• That being a Twitter ex-con makes you tougher… kind of. Okay, it just makes you less talkative which may make you appear tougher (see my blog post on Twitter Jail).
  
   

• That blogging about “professional subjects” leaves enough room for humor and self expression (until this year I’ve only had personal blogs).
  
   

• That some spammers have a well honed sense of humor (see my two posts on spammers: spammers types, and spammers jokes).
  
   

• That a good affiliate manager is worth his/her weight in gold (and if we’re talking about a really thin one, then platinum).
  
   

• That sometimes you really need to listen to your instincts, but other times you really need to ignore them. Both professionally (in this case, talking CPA offers/Landing pages/Ad copy), and personally.
  
   

• That due to the secretive nature of affiliate marketing, the good ideas usually stay with you, while the bad ideas get rehashed, repackaged, and resold.
• …and I wish I could say more about the former…
  
   

• That PPV is just awesome.
• … but other times it’s not fun watching your entire budget evaporate in 20 minutes without any positive results.
  
   

• That the most successful people – at least in affiliate marketing – are usually the most modest ones (or the most silent ones – sometimes it’s easy to confuse the two).
  
   

• That it’s hard finding people who truly want to collaborate as a team. But when you do… it’s the best thing.
  
   

• That quotes are a great way of saying what you want to say without saying it. And that sometimes this is very important (yes, being cryptic is part of the point here 😉 )
  
   

• That some friends don’t even give the tiniest of warnings before they decide this world is not for them. Kaya, I wish I got to know you better before you left us. I hope you are at peace, wherever you are. (I intended for this to be the last item, but I don’t want the last one to be sad… and the next one relates in a way Kaya would have found amusing, I think).
  
   

• That being deprived of cupcakes is extremely dangerous (more about that in future posts).
  
   

• That I can survive on my own cooking (who knew?).
  
   

• That having a character named after you in a book is, like, the coolest gift ever.

 
Can you believe it’s already 2010? I feel it was just 2000 maybe 2 years ago… how did a whole decade pass so quickly? Personally, I think 2010 is going to be fantastic – I just know it.

 
Happy new year everyone!

 

 

A conversation I often have with fellow internet marketers who are not in Twitter is: is it worth the time investment from a financial perspective? Usually I am told that this is obviously not the case, and thus, disregarding the fact it’s a good way to befriend people, it’s not a good investment in terms of time and money.

 
Although I know some people who have been monetizing Twitter rather successfully, my answer is: yes, this is right in the short term, but no in the longer term. Yes, I’ve made some money using Twitter with SponsoredTweets and Ad.Ly, as well as the occasional affiliate offer, but overall if one wants to monetize his time, then there are definitely easier to make money online.

 
That being said, every day I meet great people and make many useful business connections. To use one example, if it weren’t for Twitter, I wouldn’t have met the incredible, pancake loving, Darren Williger (@williger) who invited me to participate as a panelist in a webinar series which is not only great fun, but will be monetized soon as well. Nor would I have been invited to ad:tech as press (yes, I came thanks to this blog – but ad:tech heard of my blog through Twitter). Or be invited to the MarketLeverage VIP Yacht Party during Affiliate Summit East (which obviously was an event many would have paid to participate in and was incredible from a networking perspective).

 
Personally, I think this is just the beginning. The more time passes, the more people I know, the greater my online presence and the possible networking that I can do. So judging Twitter just by the immediate ROI is a mistake, in my opinion. Ask me again in 6 to 12 months and I’m confident I will have significantly better examples than the ones I’ve given.

 
This conclusion is emphasized by the fact I’ve been very active on Twitter for a rather short amount of time – only since the end of July 2009 (though I did register in March).

 

I know I haven’t been here for a while. Things were incredibly busy for me, and I kept postponing updating my blog. However, when the third person asked me whether I’ve abandoned it, I realized it is time to post something.

 
Unlike other posts, I’ll just write what I’ve been up to. I have several posts I intend to publish soon, but they’ll have to wait a bit.

 
In the past few weeks I’ve:

1. Finally turned my company, U Labs, into a legal entity. This meant (finally) forming an LLC, getting it a bank account, a credit card, commissioning a logo, commissioning a professional looking website (not that the one I created using WordPress is bad, but well, it did take me around 30 minutes to make – I want to make a better impression than that). This is still not complete.
   
    

2. Had to comply with the new FTC regulations regarding affiliates. This meant going one by one to every single site I have and adding certain disclaimers and making changes where this makes sense. Since I have no sponsored posts in this blog, I actually didn’t add any here. I did receive several offers in the past to do so, but I always thought they would stick out and felt I had to reject them. Of course, I’ll be honest, if the price was more, uhm, tempting, I might’ve made a different decision, but for now every single post I have written was initiated by myself – I’ve sponsored nothing here for money.
   
    

3. Started participating in a weekly series of webinar events as a panelist. In the past few months I’ve joined a fantastic mastermind group that consists of seasoned internet marketers who share their wisdom in weekly calls. This series of webinars is but one of our joint projects. Last week we had our first (and test) session: despite some technical hiccups, it went extremely well. Our goal is to share our expertise on various subjects. In this session I discussed basic aspects of SEO and intend to do this a lot more in the coming weeks. More information soon. I’ll just say this was phenomenally fun – I had a blast!
   
    

4. Started a massive hunt of ad networks. From various reasons, I’m looking for good ad networks, particularly those that provide decent traffic volume, easy to configure campaigns (without requiring to go through an account manager) and (ideally) international traffic as well. Fortunately, ad:tech occurred pretty recently and was a good source of those, so I started going one by one and testing every network I found. In addition, I posted some questions in forums and tried these sources as well. This takes time. Unfortunately, money too – but no pain no gain. Any suggestions would be welcome, by the way!
   
    

5. Had my mother as a guest for 10 days. ’nuff said, no? 🙂

 
I expect to have more time soon and then I’ll return to blogging more consistently.

 

As I wrote in my previous post which dealt with my personal experiences at ad:tech, I set up quite a lot of meetings with companies who contacted me. This turned out to be a very positive experience because many – if not most – would’ve been companies that I would’ve been interested in chatting with anyway, so rather than me having to chase them, a meeting was set up with allocated time. I never played the journalist until this conference but really enjoyed this.

 
Here are some of the companies I met with. The vast majority were very relevant to what I currently do or my background, but not all were. Those I felt I have nothing to write about I omitted.

 
If anyone spots any mistakes I’ve made – which is possible, since I didn’t take notes but rather counted on the brochures I diligently collected, please do let me know!

 
2ergo has a technology that enables conducting marketing campaigns on mobile platforms. Interestingly, this strongly resonates with a session I attended the next day (which I’ll describe in the next post) that says teens prefer SMS texting to any medium, really: email, chat, etc. Although I (currently) don’t do anything that involves mobile advertising I can’t help but think that maybe I can utilize this somehow.

 
BurstMedia: my first question to Jarvis Coffin of BurstMedia is “what does your motto ‘Discover the Long Tail’ mean?”. His response was that they specialize in niche websites – even those that focus on extremely specific subjects. They own a large network of niche sites and enable very targeted advertising on these sites. An example he gave me – and I don’t remember the exact site – was something along the lines of SquirrelRehab.com. Apparently this site, despite the fact it’s extremely nichy, not only gets traffic, but a very respectable amount as well. Quite surprised me! This is useful both for potential publishers as well as potential advertisers.

 
I’m thinking of submitting my, ehm, nichiest site there, which gets very decent traffic but monetizes very poorly.

 


 
Elephant Traffic: although I’m very familiar with the concept of domain parking, which refers to domains that are not actively used but rather instead show relevant ads, Elephant Traffic tackles it in a rather unusual method – by simply taking the search query from a search engine and matching it to a parked domain. i.e. if someone searches for “buying toothbrushes” they’ll take him to a domain they park buyingtoothbrushes.com (this is a made up example – I doubt they have this domain). This offers very cheap and yet very targeted traffic – since it is extremely likely that those who type search query this would in fact be interested in buying toothbrushes. Again, very useful for both potential advertisers and publishers.

 
I liked the concept and think I’ll attempt to use it from both ends: both use some of the domains I’m not using with them (unfortunately for me there are about 30 of those!) – and also explore getting some of their traffic for the offers I promote.

 
eZanga is another one of those companies that I would’ve gone to talk to regardless of my being press or not. They are offer a PPC search platform that enables high quality, high volume, traffic for competitive prices. Definitely on my list (for a while, actually) of companies to try.

 
Looksmart is a second tier PPC search engine network that offers competitive prices. Second tier refers to the fact that they are not Google, Yahoo or Bing. I was actually familiar with Looksmart before I spoke to them and heard good things – though I’ve never used them myself. I definitely intend to give them a shot. Until now, the only second tier PPC search engine that I liked has been 7search (and I still want to kick myself for forgetting to visit their booth!)

 
As a side note: From what I heard – and sadly, based on my own experience as well – many of the second tier search engines offer really low quality traffic (and often fraudulent traffic – traffic that never converts).

 


 
MyPRGenie enables submitting your own press releases. The cool thing is they offer many free yet still useful services. There are, of course, paid subscriptions which offer more, but for the starting entrepreneur this could be very useful.

 
Netezza was different from other companies I spoke to in the sense that what they do is not really relevant for me now, but would’ve been tremendously relevant for me in the past. They offer a hardware implementation of a data warehousing relational database (such as Oracle, MS SQL Server, MySQL, Sybase, etc). As you can imagine, this offers a significant performance boost (if I recall correctly – and I may not remember correctly – a boost that offers 100 times speed performance). I was really surprised to hear such a technology existed let alone utilized as this could have been extremely useful for me in my last workplace (I worked at a hedge fund and our major bottleneck was analyzing data – even a 5 time speed boost would’ve been significantly useful for us). I can think of three of my friends that can benefit from this technology and might have not heard of it, so will let them know.

 

Although I was not sure I’ll be attending ad:tech NY 2009 until the last moment (because of various family and personal illnesses), I’m certainly glad I did. Overall, I can say it was a blast! Bigger than the last conference I attended, Affiliate Summit East (ASE), but somehow less overwhelming too – perhaps because there were more companies that really did not relate to anything I am doing.

 
After thinking about this for a while, I’ve decided to break my ad:tech summary into three separate posts. One describing my personal experiences, the other describing a few companies I got a chance to talk to, and the last describing the (few) sessions I attended. This is a good point to mention that unlike in ASE, this time I came as press.

 


 

 
Where shall I begin? Ad:tech took place at the Javits conference center and was enormous. It took me about 15 minutes to just find where I can obtain my press badge. But it was well worth the effort, since after getting it, I saw the monstrous line for ‘standard’ passes – there must have been hundreds of people waiting in line!
 


 
Since this was the first time I came as press, I was very determined to do my job properly. About 1-2 weeks before the conference started, I started getting requests from companies to interview them. Since I got so many, I tried to only pick those that are relevant to me/my background in a way. Despite this filtering I must’ve set meetings with about 15 companies.

 
I started walking the exhibitor booths. The first person I bumped into was Eric Schechter, Clickbooth‘s Social Media Manager and a really great guy. I don’t know whether you’re familiar with Eric’s videos (here’s one for example), but he makes the most hilarious videos for Clickbooth. I politely asked him to participate in one of the videos and when he hesitated I resorted to begging. Hopefully I’ll participate in one of those – when crazy is required, I’m always the first to raise my hand ;).

 
Later I bumped into my ex-boss and CEO from 7 years ago (in my previous career as a technical lead/software architect, I created/redesigned almost all of the company’s products). Since both of us changed industries during this time, we were both quite shocked to see each other. Certainly a surreal experience for me. I also bumped into a friend I haven’t seen since 1992 (another surprising incident). Considering several friends of mine attended ad:tech and I didn’t see them even once since the place was so big, I consider the former occurrences one of those weird coincidences that occasionally happen.

 
Although I had a press pass and was really eager to attend some of the sessions, I spent the entire first day almost exclusively running from one meeting to another. Almost surprisingly, this was actually a lot of fun! My first instinct was to ‘pat myself on the shoulder’ for setting meetings with so many companies that are truly interesting and relevant for me, but after talking to several company executives, I realize that the filtering was mutual: it seems many – if not all – contacted me because my background was relevant to them. Most were familiar with my blog and background.

 
I’ll describe those companies in the next post.

 
Although I did get to attend a few sessions, I simply didn’t have enough time to attend as many as I wanted. Fortunately the third day consisted only of sessions, and most people were gone by then (no more exhibitors).

 
In addition I spent a lot of time talking to the various companies – there were just so many! Interesting how my focus changed in the past few months. In ASE I was primarily interesting in finding unique affiliate offers, so had a lot of conversations with both large and small affiliate networks. But now my hands are pretty full in this respect, so this time I was more interested in finding interesting/cheap/unique traffic sources, so primarily was talking to ad networks and other companies that offer equivalent services.

 
During the day I met many friends I know from the NY affilate meetups, from ASE as well as some of my affiliate managers from some networks that I have not met in person until now. It was great seeing Casan Van Langen, my affiliate manager from AzoogleAds, and finally meeting Melissa Emmett, my affiliate manager from MarketLeverage.

 
Also great to meet friends I know, such as Dina Riccobono (from MarketLeverage), Heather Smith, Miki Rapoport (see his picture below closing a 7 figure deal – a moment I was lucky to capture in real time), Ian Fernando, Ken Chen, Steve Fulop, and many more.

 


 
I also had a fantastic meeting with Richard Young (from Arcamax publishing). Just like the last time we have met, we had an absolutely great conversation. I wouldn’t have met him if it weren’t for the yacht party in ASE!

 
One fun thing about ad:tech was the Twitter board. There were a few of those, and they included tweets that mentioned the #adtechny hashtag. I think this was moderated, because I found myself talking to a guy next to it and neither of us saw our tweets on the board. Though eventually I did manage to get one in 😉

 


 


 

Parties

A major aspect of these conferences is the after hours parties. Irritatingly – but understandably – they all took place on the first day. I’ve been invited to six separate parties on Wednesday, and planned to attend three. Unfortunately, I forgot to RSVP one (Clickbooth’s). I went to Azoogleleads’ heaven and hell’s themed party which was awesome (and really embarrassed my wife when I wore the glowing red horns, unlike the standard ‘cloth’ ones, during the entire time. Hey, what’s wrong with some attention? :P). Unfortunately I can’t provide a picture (believe me, I want to!) because the photographer seems to have omitted it from his website, and did not respond to my email…

 


 
Later I went to the VIP Mix+Mingle event (organized by Advertise.com, Adknowledge and GenieKnows) – which was tons of fun as well. Still need to find my picture which was taken there somehow.

 
I felt kind of stupid when I saw Clickbooth’s party was right across the street from the VIP Mix+Mingle event, and I couldn’t go because I didn’t RSVP… Eric later chastised me for not calling him (I didn’t have his number!).. next time.

 
I also had to miss the BlogUp, an event organized on the second day that aimed bloggers to meet other bloggers – since by then I started feeling unwell again. Based on what I heard, it was a big success and a lot of fun.

 

 
A few months ago I was promoting a lot of auto insurance offers. Now, these usually have a good payout, but in terms of PPC are extremely competitive and consequently, very expensive. It is really hard to make a profit, but I was managing. However, I was constantly on the lookout for quality – yet cheap – traffic sources.

 
At the time I was just starting to explore Media Buys. I heard of an network that offers this service (hint: its name starts with “Ad..”) 😉 ), however, when I actually went to register, I got confused and registered to another network that does the same thing, but isn’t nearly as good. But I didn’t know this at the time. The names were just very similar.

 
The site required that I give them, I think, about $25, and showed me many sites divided according to niches with traffic statistics. The idea was that you can select a site, and place a banner/ad for a specified amount of time for a price. I picked five sites, and placed an ad to my auto-insurance offer. All seemed like very appropriate sites and nothing looked out of the ordinary. I paid $1 for each, and the ad was supposed to run for a single day on every one of those sites.

 
The next day I got the statistics:

1. Two of the websites didn’t send me even a single visitor. Clearly the site’s statistics were simply fraudulent (I think each claimed 7,000 unique visitors a day or something like that)
2. Two of the websites sent me two visitors, none converted. Again, fraudulent statistics.
3. One site sent me a pretty good number of visitors – I think around 50. Normally I’d have to pay quite a lot to get 50 clicks using PPC for Auto Insurance offers! In Google Adwords this would literally cost me hundreds of dollars! The odd thing was that none of them converted, and I was very familiar with this offer – it normally converted very, very well.

 
The strange thing is that that one site kept sending me traffic the next day. I didn’t pay an additional dollar, but it still sent me traffic. Awesome, I thought. Again, the numbers were not bad at all, but 0 conversions. After two days this was starting to look suspicious. I examined the IPs and they were all very different – so I didn’t think it’s the same guy clicking my ad again and again.

 
The next day my ad was still running. I have no idea what the guy was thinking, but I didn’t mind. Again, decent traffic, zero conversions. Ok, now I started getting really suspicious. I sent him an email requesting that the ad be redirected to one of my own sites. I assumed he’d probably cancel the ad (reminder: I paid $1 for a single day! That’s it!) but this was simply too suspicious to continue. To my surprise, he agreed. No further charges.

 
The next day I started getting the same traffic to my site and then I discovered what was going on. All the traffic was coming from Asia. 95% from China and some from Singapore and Vietnam. Well, that explains why I got zero conversions – the offer was for US traffic only.

 
The thing is I really couldn’t guess this is what I’d get from the site – it looked perfectly American to me. And nowhere did the network or the site imply it may be a target for Asian visitors mainly (it just wasn’t mentioned anywhere, and I, naively, didn’t suspect anything – I still believed I’m using a good network at the time).

 
At this point I thought: well, the traffic is coming from whatever reason, I don’t mind. Maybe they’ll buy something? Maybe they’ll see something they like in the ads? Who cares, free traffic.

 
And the traffic kept coming… there were zero conversions but I definitely got some ad revenue which immediately made up for the $1 original cost.

 
This lasted for about 1-2 weeks until one day, some visitor went and clicked on all the ads on my site. 19. I heard Google likes banning AdSense accounts for exactly this type of suspicious activity, so decided not to risk it. I went to their site, there was an option “report suspicious activity”, I sent: “I don’t know who, someone clicked on all my ads, this is not me, feel free to take the income back, I don’t want it, kind, benevolent, great Google!” (well, I didn’t phrase it exactly like that, but that was the general spirit of my letter).

 
I got no response from Google – which is typical, maybe 10% of the emails I sent them got a response, and even those were usually automated, and neither was my account banned, so I figured – good, end of story.

 
However, I noticed something peculiar – that my ad revenue from all my sites significantly dropped. It was then I discovered what ‘smart pricing’ means. It means that for 1 to 4 weeks, your entire AdSense account (and you are not allowed to have more than one) will get about a tenth of its revenue because Google suspects your traffic sources. Highly unfair – why should it affect my other sites!?

 
This was starting to become a problem. I didn’t want to just ask the person to remove the ad (free traffic, still), so I sent him an email asking him to redirect the traffic to another one of my sites (my book site), one which doesn’t have any ads. I figured, at least there the visitors can’t do any damage. If they buy something, great, if they don’t – I don’t mind. Clearly this traffic is not stopping any time soon.

 
This continued for a few more weeks (again, I remind you: I paid $1 for all this!). And then during a lunch with a friend he gave me an idea I can’t say is anything less than genius. “Why don’t you join a Chinese affiliate network?”. What a smart idea. Absolutely brilliant!

 
I started looking for some, and indeed found a couple. Several were all in Chinese, so I just couldn’t join them (even though I did guess what the various boxes represent), but one was not. So I joined (they were a bit baffled and interviewed me why I would want to do so). After being accepted, I applied to everything which I saw. Of course, half rejected me (why would a jewelry advertiser want to advertise on a book site?) but a surprising number approved me.

 
I started putting a few banners in Chinese in one page in my site, which must’ve looked pretty odd to my usual visitors, but noticed that the visitors almost never visit that page. The problem was that I didn’t want to overdo it because really it was making my site look odd. It’s a niche site, so I knew people would still visit it because of the content, but I didn’t to go to far… even with a just few banners my site was looking too weird for my taste.

 
So then I thought of a really good idea. I put all these banners on one page and made it hidden, so you could only access it using a direct link. Then I sent yet another email to the site owner and asked him to direct his traffic to that specific page. Perfect, no? Best of both worlds: it doesn’t affect my site, and I get good traffic to the one specific page.

 
After two days the traffic stopped. I think the person realized what I was doing and decided he’s not going to give me free traffic anymore. I must’ve received about 2 months of traffic for that $1 I paid. I decided I’m not renewing this ad anymore (he’ll probably charge me daily now). And that’s where things are left. Still have a hidden page filled with banners in Chinese.

 
I think this is an amusing story. First, because why would I get so much traffic for so little? Second, because clearly the traffic was not what I thought it would be. Later the auto insurance offer was canceled because someone was sending it “problematic traffic”, I quickly contacted my affiliate manager and inquired – this wasn’t me, my traffic was a drop in the bucket of the traffic they got, and I only sent it for 3 days. However, just the thought that I could have endangered my relationship with that network unwittingly wasn’t something I found pleasant.

 
Let this be a lesson to you all 😉 Since then I’ve learned much on gauging the quality of traffic and am significantly more careful. But just thinking about this makes me laugh about this weird scenario and how naive I was back then with regards to Media Buys.

I keep planning to do two big posts and yet things always keep interrupting me and I end up writing about something else. I suppose this is the good thing about having a blog: you can always talk about what you find interesting at the moment. And I still intend to write the other posts.

 
Some time ago I created a new site promoting a piece of clothing (I won’t say which one). Using several tools, I estimated it would have a decent amount of traffic, even if on the low side, and little competition. Furthermore, I did a quick search: monetization should be easy: both in terms of ad revenue and in terms of affiliate offers (easily found some, and good ones too). I built the site, and within 2 weeks ranked #1 on Yahoo, Bing and Google. Piece of cake.

 
To my surprise, I got traffic, but very little of it. Really disappointing; although I was not expecting a lot of traffic, clearly the tools I used to estimate what I’d get were wrong since I never got more than 5 visitors a day – and I was #1 on all three search engines!

 
Therefore, I started using it as a test site: I did experiments with it such as removing a large number of backlinks at the same time to see what would happen: they slowly vanished from the my site (meaning, the backlink count slowly started going down every day), and eventually I lost my #1 position on Bing – but that’s it, still #1 on both Google and Yahoo.

 
I removed the ads and started testing other forms of monetization, not because I thought I’ll get anything from it (clearly I would not with so little traffic), but because I wanted to see how it would look/affect the rankings/whatever. Some things have peculiar effects on SERPs and I was curious whether I’d stumble on anything interesting.

 
Following a conversation with a friend I had on Friday, I decided I’ll just flip (sell) the site. I’ll rebuild the backlinks, restore the ads, and quickly regain my #1 Bing position. I would advertise it exactly as it is: #1 rankings on all search engines, all original content, small niche, but very little revenue. Hey, even if I get a $150 it’s worth it – it may be useful for someone else, but from my perspective the site is a total loss.

 
As I started rebuilding links I noticed something .. interesting. Something which completely made me feel like an idiot. Apparently all this time I was checking the site rankings for the wrong keyword phrase. Clearly I was #1 for a phrase but it was not the phrase I was aiming for originally. And all this time I just assumed I somehow got a niche that sounded good in theory, but in fact isn’t. After checking my rankings for the right keyword phrase I saw I’m around 40 something. This clearly explains the low amount of traffic I get… and still not so bad considering I eliminated a large portion of its backlinks in an antagonizing way to the search engines.

 
So no total loss. Back to building backlinks, I restored all the ads, added multiple affiliate offers (more than I had before) and starting tracking the right statistics now.

 
This emphasizes the importance of doing things meticulously. Although I usually pride myself on being very thorough, I’m only human too. I’m at least glad to see that it means this site is not a total loss and may yet prove to be quite a good one!

I just returned today from the Lightweight Startups meetup. Overall, an excellent meetup, though frankly, our 202 Affiliate meetup is much better (not to mention the fact that we win free items every time). During the meetup I noticed that the attendees tend to be very different from those who attend our affiliate meetups, who in turn, are quite different from the people who attend the tech meetups (which I occasionally attend as well). It is then that I realized that I’ve attended enough affiliate meetups to be able to categorize affiliate marketers into several distinct groups. Ah, a challenge! I’ve decided to do so in this blog post.

 
Note that if you’re not an affiliate marketer, you may not understand what I’m talking about, though I’m sure you’ll see some analogies to a domain you are familiar with. We are dealing with human nature here, so the same/similar patterns will emerge in various circumstances.

 
Let’s begin. I’ll start with the lowest of the low.

 
The Newbie: he comes to the meetup with bewilderment in his eyes. Someone told him that he could make tons of money very quickly, and he wants to know how. Sometimes he knows a bit (“you can advertise on Google with CPO, right?”) and sometimes he knows virtually nothing. Usually despite the best efforts to help him all you can really say is “take a good class or do a lot of reading on the subject, as you need to be familiar with the basics before you can do anything productive”.

 
The Struggling Affiliate: usually this type knows his stuff but hasn’t had great success so far. It might be because he doesn’t know some crucial bit of information, or he simply hasn’t gotten his lucky break yet. Sometimes he admits this, sometimes by talking enough with him you’ll be able to tell.

 
The successful affiliate: you can recognize this type by the calm assurance he handles the meetup and the occasional slip-up of large expenses he mentions. You can also tell that he is generally not interested in either the Newbie or the Struggling Affiliate because they have nothing that he needs (he may throw a bone in their direction, but nothing beyond that).

 
The Bullshitter: this type of affiliate has done it all and made a lot of money. He won’t say anything specific. Just that he’s done PPC, SEO, Media Buys, PPV, on all the affiliate networks, and promoted all the hot products (he can name every single one as if his life depended on it). He also knows all the gurus, every single one (he’s been to Gauher’s house and is fact the godfather of his child!). Yet when you really try to get some facts from him, you see that his knowledge is skin deep and basically what he does best is talk. One final bit: the bullshitter knows he’s a bullshitter. He’s not self deluded.

 
The super affiliate: a super affiliate is what we all aspire to be. Those are the guys that make the big bucks. From my experience, the real super affiliate tend to be rather shy about it (“I do well” they answer when asked), and in fact, that’s how I usually recognize them. That doesn’t mean there aren’t super affiliates that are the bragging type, there’s definitely a lot of those.

 
The Guru: I’ve met only a handful of those, but these are the legendary people. We all know their names. We all get emails from them. We all know who they hang with. They’re gurus, and they’ve earned this status. Usually they don’t come to meetups unless they’re invited to give a talk. Why should they? They don’t need to anymore. They’re beyond that. We all bask in their glory. If you look really hard, you’ll be able to see that some have a green aura around their heads (because of all the money they have, you see).

 
The wannabe Guru: the wannabe guru is a successful affiliate (possibly a super affiliate) that genuinely believes he is a guru and constantly talks about this, how much money he’s made, and how his life is the life of a rock star. But when you do some research he can never be found online! How mysterious! And no one knows his name! This type is easy to recognize because he talks more than everyone else, usually about how successful he is. The nice thing about the wannabe gurus is that there’s no chance they will ever read this post. Their time is too valuable to waste on mere blog posts (let alone from someone as lowly as myself – wait a moment, everyone are lowly to the wannabe guru, except for other gurus perhaps). Why waste their time when they could be hanging out with President Obama, Bono or even Mahmoud Ahmadinejad (they know him too and are at times eccentric, so you never know).

 
The lackey/minion: you’ll see him hanging around whoever he thinks is higher in the ranks than he is (usually the successful affiliate, the super affiliate, the wannabe guru, or the guru). He’ll laugh at all the right moments, never interrupt mid-sentence, do whatever is asked/commanded to do. He lives to serve, all for the precious knowledge that he may gain (and who knows, he might – I’ve never been one myself so I don’t know).

 
The scammer: fortunately, I haven’t seen any of those in our meetups, though I have been in contact with some (through other means). They masquerade as gurus/super affiliates when in fact most of their income comes from scamming YOU. They do courses which are overpriced, promise the world yet offer nothing new. During the course they constantly try to pitch in offers (always with some excuse “I know I shouldn’t be doing this, but this is too good for me not to mention”) and often try to sell their own products as well, which tend to be overpriced junk. A quick visit to some of the affiliate forums will give you names, though you probably can think of some already.

 
Note that the categories are not mutually exclusive, that is, a person can be in more than one: for example, a successful affiliate may be a lackey of a super affiliate and a wannabee guru may be a bullshitter (though it’s not necessarily the case – he may truly believe he’s a guru).

 
Have I forgotten anyone? I have considered adding more types such as The Blackhatter, The Porn Affiliate, but decided this goes in a different direction to what I have in mind.