The Industry Review

I’ve been doing internet marketing for quite a while, and I can say, I’ve never seen an industry that changes so quickly. Every month there is something new, every month brings a big – sometimes a game changer – event.

 
Unsurprisingly, there is always a wave of internet marketers, product creators, that attempt to benefit from it. Although many marketers create products that genuinely provide value, there are the others who just create something, often without any meaningful understanding of the topic, in order to benefit from the wake of the fad.

 
What both frustrates and excites me is that these changes tend to affect the behavior of online marketers, and in turn, this usually affects the market itself… which affects marketers once again. This is probably why these new fads emerge in the first place. (Ok, I don’t want to lose you now, but this actually relates to my Ph.D. thesis which dealt with interactions that take place between various levels of complex systems… in this case, the market is a hierarchical complex system. But never mind..)

 
Forgive me if I got the time-frames slightly wrong.

 
In October 2009 it was all about PPV (CPV – cost per view) advertising. I don’t know how many courses and products were released in a short span. The result? Not only a large number of people started doing PPV advertising, but also, the biggest PPV network, TrafficVance, became extremely selective about accepting new advertisers, despite the fact its policies already required that new advertisers bring 2 referrals (!) and a minimum of a $1,000 deposit. It’s funny when one thinks about it: they’re literally saying no to advertisers who are willing to pay at least a $1,000. It’s been a while since then: as far I know they are not as strict anymore.

 
Then in December 2009 it was all about site flipping. In the span of three weeks I must’ve seen or heard of at least five products, each suggesting people build quick sites and flip them for a quick buck. I’m sure this could work, but not after releasing all these products… there’s a limit as to how many people can sell sites simultaneously, after all, the number of buyers did not change. Supply and demand and all that.

 
In January 2010 it was Facebook advertising. I don’t remember the exact phrases used but “Facebook loves affiliates” and “a goldmine” got stuck in my head. This resulted in many people trying Facebook advertising, and not long afterwards (April 2010), Facebook coming down with very, very strict guidelines that effectively eliminate most affiliate products from its network.

 
In February-March 2010 it was all about mobile. Mobile advertising. Mobile sites. Pay per call courses. A few courses created by very big marketers in a short span of time. Now, I don’t think mobile is a fad. I think mobile will just get bigger. But it was interesting that these were released at such a close proximity.

 
April-May 2010 were the months of local advertising. I saw several classes touting that “these are the biggest markets left unexplored” or so. Some of these classes seemed like the real deal, but others seemed almost like a scam (at least in one case, I’m pretty sure it IS a scam). What’s going to happen as a reaction to that? I don’t know. I guess we’ll find out very soon.

 
Don’t get me wrong, I’m guilty of trying some of these as well. I’m not trying to say “look at these idiots, trying one fad after the other” since often I was once of “these idiots” ;-). I’m also not trying to say that none of these forms of advertising worked. In fact, I believe all of them worked prior to the release of the courses/products… by then the market had reacted and it became considerably harder, and at times, impossible, to benefit from the lessons taught.

 
While I love these dynamics, it’s virtually impossible to predict what will be next. What will be “the next big thing” in June? August? October? I don’t know. From an intellectual perspective I am really curious, though I know that whatever is promoted then, now is probably a good time to do it because by the time we hear of it, it will most likely be too late.

 
Edit: by the way, any guesses? Obviously Plenty of Fish (POF) is becoming increasingly popular as well as other traffic methods. I’m curious what you think.

 
If I could do it easily, I would run a poll: “how many of you use a Smartphone vs. a traditional, old-style cell phone?”. I’m sure the vast majority would be using the former. Not that the readers of this blog represent, in my opinion, the phone user demographics properly, but that’s not my point.

 
Well, I’m not. The last time I switched phones was almost two years ago. Back then I intended to migrate to a Blackberry. But when I reached the store, it just seemed unnecessary. All I wanted was a phone with a big keyboard so that it would be easy to write emails and send text messages, which I got (the image above is the type of phone I’m using).

 
I would be lying if I said I regretted this decision. Though as time passed, I kept missing some features that others had. For example, I had no easy way of accessing my email or Twitter: I had to open a browser and type the URLs. I also had no way of uploading photos directly to email, Twitter, Facebook. Nor could I use applications like Foursquare – I’m not sure I would, but I’d definitely give these a try.

 
A few months ago I decided to upgrade: in 2008 all of my urgent emails were work based, so were answered at work. Now that I am self-employed, I really need to answer some emails when I’m away. I already do it if I really have to, but my phone really isn’t designed for this, so it’s not very convenient (purely in terms of interface). In addition, my phone has reached old age: it has an annoying habit of turning off in the middle of conversations – somehow, always when I’m trying to meet someone outdoors – or turn itself on in my pocket and dial random people (if one is reading this: my apologies!). It clearly needs to be retired (possibly even put down. It will be humane, I promise).

 
What are my choices?

 
iPhone: I know most people just looooove iPhones. I respect that. However, I have an iPod touch I’m not using at all. I can’t stand the touch screen interface, I don’t like the navigation interface… I just don’t like it. My iPod sits and gathers dust and I really need to just sell it.

 
Android: I decided I’m not getting one because it’s Google based. They already have too much information about me and the rest of the world, I’m not about to give them more. I imagine a scary scenario: it’s the year 2020 and Google can suspend/ban you from its applications if you go into certain areas: “You’ve been to MICROSOFT’s HEADQUARTERS? No GMAIL FOR YOU!”. Ask any affiliate marketer and they won’t deny that this is a plausible scenario (even if a bit exaggerated). We’ve seen Google at its worst (at least I hope that this is its worst).

 
Palm: I have heard good things about the palm, but when I saw it, it looked too similar to the iPhone for my taste.

 
Blackberry: that was my original choice. I know they are convenient for email management, they do hold the largest share of the Smartphone market, and I like the fact you don’t need to touch the screen on most of them.

 
So a quick summary of my goals:

1. Get a phone experience that’s better than what I have.
2. Be able to manage emails/Twitter/Facebook much better than I currently can.
3. Be able to use apps – and I honestly care which app store, whether the Blackberry app store or Palm’s, etc.

 
Today I went to the store determined to make the transition. I left – pretty disappointed – without making one.

 
I played with all the phones. Most of the touch screen interfaces weren’t so inconvenient as I thought they’d be, so I decided to reconsider those. Some of the Androids had a physical keyboard, so I decided to risk the doomsday scenario I described (I deserve the criticism, I know) and include those as well.

 
Most seemed like good phones. But none, not even a single one, was as good for typing as my old style phone. Even the phones that included a keyboard were too small, or were designed in an inconvenient way.

 
People used to to tell me “Oh, you’ll get used to X’s way of entering text” (usually X was the iPhone). But no, I don’t want to! I don’t want to get used to a bad thing, I want to upgrade! When I switched to my current phone, typing immediately became pleasant and easy – I didn’t have to get “used to it”. Particularly now that I intend to use it for email much more, I don’t want to start hating my (new) phone! Not to mention, switching to a Smartphone increases one’s phone bill (though that’s not and never was the issue).

 
I’ll also state I have carpal tunnel syndrome (well, not exactly – something similar) – as a result of almost 30 years of typing – so typing on a small keyboard is always an unpleasant task for me.

 
I tried one after the other. They all sucked in this respect. I don’t get it: why can’t a single Smartphone manufacturer include in its device a keyboard that opens like mine? I’m not going to get a Smartphone just to be “cool” if it makes my life harder!

 
I started looking at the new models of my existing phone… these definitely improved in two years. But I didn’t feel I could make this decision, staying with a “stupid”, “moronic”, “clueless”, phone (i.e. not a Smartphone) without at least getting more information on the alternatives.

 
Therefore, I wrote this post.

 
Any ideas? I’m hoping someone would say that there is a mythical model, offered by company X, that does exactly what I want. And it’s either too expensive to be sold (I’ll pay the price!), or no one likes it so it’s almost free (even better). If I need to travel to China to get it, I’ll go there. If I need to sacrifice a small goat to the God of mobile phones, I’ll even do that. It is time to move forward. But really move forward.

 
Help?

Ashton Kutcher with 0 followers

Yesterday, I logged on to my Twitter account and was horrified to discover that all my followers have gone – and I’m not following anyone else. Shouts and screams all over Twitter – well, I imagined them as shouts and screams – confirmed that I am not alone. I went to the page of the King of Twitter, the mighty Ashton Kutcher, and it seemed he too was afflicted with this disease.. this..illness…

 
At that point, I realized that it is not an illness but rather a blessing, that finally, finally we are all equal on Twitter. Ashton, Britney Spears, me, Joe the plumber – even the spammers. We were all equals. None was above the other. In many ways it was truly an utopia.

 
Later I found out this was merely Twitter’s clumsy attempt of fixing a long time bug which allowed users to add themselves to your follower list without your approval (a bug I was aware of, then again, there are many other bugs I’m aware of Twitter is not fixing).

 
After a while this was resolved, Twitter returned to its normal rhythm, and Ashton was king once again.

 
I’ll always remember – even treasure – these precious few minutes (more like hours, actually). The time we were all equal. Perhaps one day this will happen again.

(The image above doesn’t really relate to the article – I just found it amusing).

A friend of mine sent me a link to an article that discusses Twitter and influence. It argues that number of followers isn’t the best measure of Twitter influence. I think he expected me to argue that the article is wrong. However, I fully agree with the article’s premise. Here’s an anecdote: there is a Twitter user I recently stumbled onto who has – if I recall – ~135,000 followers and 0 tweets. Clearly that user is not influential in any way. How he got to this number of followers is a mystery.

 
An additional commonly regarded measure is number of times a user is being retweeted. While I think there is some merit to this idea, I think it fails too. There are quite a lot of users – I can name 5 off the top of my head – who have an auto-tweet mechanism that just tweets quotes and/or facts and/or news all day long. Some are bots – there isn’t even a real user behind them. Personally, I find them somewhat annoying, but manage by mainly ignoring them – though a few friends of mine detest those passionately and argue that these are what will bring Twitter’s downfall. I do have a problem with the quotes being repetitive and cliche, as well as the facts being erroneous and misleading, but that’s a different matter.

 
My point is, these users get retweeted lot. This is unsurprising: corny, cliche quotes would be retweeted since they appeal to the lowest common denominator, particularly if they are repeated countless times. It’s like popular commercials: the jingle sticks in your head no matter what, simply because you hear it all. the. time.

 
Another aspect I haven’t read about and yet would consider relevant is the number of lists one appears in. This appears to be somewhat correlated with influence. However, the more followers and/or the more active a user is, the more lists a user tends to appear in. I wouldn’t say that the more lists a user appears in, the more influential he or she is. However, I would say that a user that is not listed a lot is probably not influential.

 
Yet another aspect is interaction: how much a user interacts with fellow users. Why is this relevant? Because interaction creates relationships, relationships result in paying attention to what one says, and that is influence.

 
Ok, now that we’ve seen this is problematic, how would I measure influence on Twitter? As the article argues, it’s not easy.

 
If I had to devise my own algorithm, and a few months ago I actually considered doing just that, I would take several factors into account. The following are not sorted in order of importance:

1. Number of followers.
    
2. Number of followees.
    
3. Number of tweets.
    
4. Number of lists the user is included in.
    
5. Number of retweets.
    
6. Number of interactions a user has with other users (responses) – both the number of users he/she interacts with and the actual number of interactions (i.e. 100 responses to many different users vs. 100 responses to a single user).
    
7. The characteristics of those who retweet the user’s tweets (i.e. their number of followers, followees, lists, tweets, and retweets).
    
8. The characteristics of those who interact with the user.
    
9. A measure that will indicate whether a user is real person or not. If a user tweet 24 hours a day, in set intervals, and never interacts in any meaningful way (i.e. it may say “thank you for the RTs” in a mechanical manner) it’s not a real person, period. I would remove those from the list completely.

What will this show me? I believe it will – generally – demonstrate who is an influential presence in Twitter. Of course, some people are exempt from this. Conan O’Brien doesn’t need to respond to anyone to be influential. But he’s influential outside of Twitter and this influence carries into Twitter.

 
Why is Twitter influence important? The article stated that companies are paying users with many followers to tweet. This is true to a degree. Companies such as SponsoredTweets and ad.ly (I believe) do factor influence measures into the decision whether to pay a user to tweet. It’s not just number of followers.

 
I don’t intend to do a full survey of Twitter influence tools, but here are three I’ve used.

 
Twitter Grader used to do an adequate job in my opinion, but it was changed so much its results are completely meaningless nowadays. I stopped paying serious attention to it a long time ago, as it is so fundamentally flawed.

 
For example, if you look for major influencers in the state of New Jersey, the #1 – consistently – on the list is a bot (it RTs useful pieces of information – but a bot, nonetheless. Until I see it interact with anyone I won’t believe otherwise). Clearly it assigns excessive importance to retweeting. Also, strangely it includes users that have tweeted a ridiculously low number of tweets and don’t have a lot of followers either (i.e. one user tweeted a total of 172 tweets – seriously, that user is a major influencer? I’m not buying that). Twitter grader also doesn’t explain how it works – it feels like a random generator of numbers. There are more issues but I’ll stop here.

 
Twitterholic (which seems to be in the process of changing its name to Twitaholic) simply shows the number of followers, followees and tweets for a specific area. That, as stated, is not an accurate measure, but it is far superior to the Twitter grader whose results are meaningless. Even this limited number of characteristics says a lot about the user.

 
Klout, I believe, does the best job. What I like about this tool is that it takes a lot of the above factors into consideration and even explains its reasoning why a user is influential or not, and classifies it into one of several categories. It’s really the only tool that does an adequate job in my opinion.

 
And there are many more. Many more. More seem to appear every day.

 
Any thoughts?

 
I keep wavering back and forth whether to publish this post. This was originally written in November 2009 – half a year ago – and I have hesitated whether to publish it since then (and like I said, I’m still not sure I should’ve). But it’s almost 4am and usually my judgment is a bit clouded at these hours… and I can always remove it later (if you think I should: please comment below? I won’t be offended).

 
Most people who know me realize I have an unconventional sense of humor – though I usually tone it down depending on circumstances. I’d like to think most people “get” my sense of humor, but not everyone do.

 
The following events took place when I was trying to work and do something very hard and very important and just felt I couldn’t concentrate. Sometimes in similar situations, I need something sweet… badly. That day, there was nothing at home, and I felt I would go crazy unless I get something. I felt I need cupcakes.

 
So I let loose… didn’t tone myself down at all.

 
You may ask why am I posting this in my blog? Good question. This, in my opinion, is the perfect example of Twitter for people who don’t use it (in a non-business context). It demonstrates.. the appeal.. of this medium: the fact you can have group chats in real time and people can jump in and out of conversations without you knowing them beforehand. You couldn’t do this in Facebook or Google. Only a real time social media network would enable you to do something similar. Even a chat room wouldn’t enable that, as the number and diversity of people listening would be far more limited.

 
Interestingly, I lost some followers during these events, but I gained many more. This later encouraged me to do much much more of these on Twitter. Yet I haven’t published any of these (mis)adventures on this blog. Note that people kept sending me pictures of cupcakes for months after these events.

 
Hopefully my readers will think it’s both amusing and relevant.

 
..and like I said, I reserve the right to remove it..

 
Thus started the cupcake saga. Here’s a summary of the twitter messages that took place on that day. It started like this

 
(each line is a tweet)

 
me: Anyone has cupcakes they can send me? I really need some #cupcakes #goodpeople #please

lefinley: in the oven now…..address please? 😉

me to lefinley: #chocolatechipcookies will do too. How soon can you make it??? This is an emergency

me to lefinley: you aren’t serious, right? :((((((

lefinley: sorry – can’t get 2 NJ in time….plan ur emergencies in the future please! 😉

me: Where do I find cupcakes in Jersey City on a Saturday? The place is desolate on the weekend. ARGHH!!! Help!

ColleenBurns: found it on @yelp they are open till 6 “Made with Love Bakery”

Me to ColleenBurns: RT found it on @yelp they are open till 6 “Made with Love Bakery” -> probably closed and far from my place, but if I start

Me to ColleenBurns: RT found it on @yelp they are open till 6 “Made with Love Bakery” -> running like a madman, I may make it. I need cupcakes.

Me to ColleenBurns: RT found it on @yelp they are open till 6 “Made with Love Bakery” -> Oh, and forgot to say: THANKS!!!!!!!!!!!!!!!!!!!!

Me to lefinley, heykim: Thanks for trying to help, much appreciated!

Georgia_Teacher: Why in the world are you in Jersey City on a Saturday looking for donuts?

Me to Georgia_Teacher: Not donuts. Cupcakes. Donuts would be like giving Tylenol to a terminal patient. I need cupcakes.

Me: If I don’t get cupcakes soon,something terrible will happen, not just to me, but to everyone in the area, if I don’t get cupcakes soon.

Me: I suspect I’ll implode and start sucking everything around me, kind of like a mini-black hole. But that’s just an unproven theory

 
[noticing people are unfollowing me]

 
Me: Nice to see my cupcakes threats are make people unfollow me. This is not an idle threat. Bad stuff will happen. I need cupcakes!

Me: Even my English is breaking down as apparent in my last few tweets. Ok, that’s it. I’m going outside

lefinley: no problem – good luck on your search = YELP rocks!

Me to lefinley: As things should. I’m sure some disaster movies have started with a guy desperately needing cupcakes.

Me: Ok, got the address of a cupcake place. Leaving now. If this works I’ll tweet a picture. If this doesn’t, you’ll hear about this

Me: “Man mysteriously implodes, police are investigating. Looks like a cupcake deficiency caused this natural disaster”

 
[Walking for an hour randomly]

 
Me (through cellphone): I must be miles from home. Found a Dunkin Donuts place. No cupcakes. Danger now spans NYC as well.

 
[Walking for 2 hours, bypassing my house by at least 25 minutes, half delirious, eventually I got home with some loot]

 
Me: So here’s what happened (BTW, I think this episode cost me quite a lot of followers. Have mercy people, I was in distress)

Me: I walked for miles and miles and got completely lost (no shoprite). Every place I asked, no cupcakes. I could tell people were afraid of me.

Me: Eventually I got to a shop. By then it was really bad. I asked for cupcakes but all that came out was grunts. I must’ve appeared deranged

Me: I tried to say “I have a Ph.D., I won prestigious awards, I used to work for Goldman Sachs”. But nothing coherent came out of my mouth

Me: Eventually I pointed out at the hostess cupcakes and paid for them. I knew by then this would not be sufficient to prevent the upcoming doom

Me: The poor people of NJ and NY didn’t realize what will happen unless I eat quality cupcakes.

Me: So I got hostess cupcakes, 16 brownie bites, ice cream, marshmallows and an Oreo cake.

Me: I hope this will save us. May god have mercy on our souls.

 

Aftermath

 
me: I’ve eaten them, feel much better now.

carribean_skye: were you looking scary too?

Me to caribbean_skye: I think I looked a little bit like when Bruce Banner starts the transformation to the Hulk

Me: Well, I’m back to work. I think the disaster has been averted thanks to my heroic efforts. Unsung heroes, now I understand the meaning.

Ok, this is not a full post – more like an open question.

 
A while ago I wrote about internet marketing, ethics and dishonesty. I had quite a lot of say, and pretty much finished writing the post. However, afterwards I decided I’m not going to publish it for now because some people may feel it is a bit controversial.. and I was not in the mood for that at the time (just before SM201). I will use it at some point, but not just yet.

 
Anyway, that post relates to the following…

 
What do you do when you buy a product through a big internet marketer’s affiliate link because of a bonus he promised, only to receive nothing, and be repeatedly ignored by the said marketer and his team? This happened to me once before with regards to a bonus I didn’t care about, and again, recently – with a bonus I very much wanted and deliberately purchased the item through the link because of it.

 
Would you wage war? Write furious blog posts, let everyone know on forums, point fingers, etc? In this situation, it’s more likely I would be more damaged than the other party – we are talking after all about a big marketer and I – well – I am not one just yet.

 
Would you track him down (phone, personal email address) and demand the bonus? This is much easier than most people believe, and if I wanted to, I could probably track down almost every person I wanted to. However, this is a dirty trick which – personally – I’d never do. I also highly doubt it would result in the desired effect.

 
Or do you just accept the fact you won’t get the bonus and remember never to buy anything from said big marketer?

 
Even though I tend to be militant by nature, and have occasionally been trigger happy even when I should not have been, I will probably pick the third option. Accept my loss and move on.

 
I’m curious what others think.

 
Any thoughts?

Twitter DM Longer than 140 characters

The following is a list of tips, tricks and tidbits of information that can be useful to any user. I think Twitter should have a central resource explaining at least some of these, because not being aware of some can definitely affect user experience (i.e. #8)

 

1. Changing user names: I’ve known several users who wanted to change their user names so that no one could find them. Well, unfortunately, Twitter makes it quite easy to track a user even if they do change their user name.
   
    
   1. If you’ve ever corresponded with the user, by clicking on the “in reply to” you’ll get to the actual message regardless of the user’s new name.
      

   2. If you’ve ever listed the user – and this could be a private (invisible) list as well – the user would still appear in the list regardless of his new name.

    

2. Changing user names #2: the only true way to “start a new life” on Twitter is by opening a new account. Though if the person still “hangs out” with the same crowd he did before, he will be found… there’s no Twitter witness protection program ;-).
   
    

3. Getting out of lists: if someone places a user in a list and he does not wish to be listed, all he needs to do is block the listing user and he’ll be removed from all public/private lists.
   (note that as I mentioned in #1, this is one partial way to escape detection when changing a user name).
   
    
   A while ago one of the eccentric users who took it on themselves to police user activities told me that “I’m being watched from now on” (95% of his tweets to other users were “You’re being watched”. Immediately after he sent it to me, he also sent this to Arnold Schwarzenegger – I said he was eccentric, right?). I chuckled to myself and blocked him. Good luck with that, buddy – let’s see you track all of those without using private lists.
   
    

4. DM mechanism: Unlike what Twitter states, the DM mechanism is not limited to 140 characters. Whether it’s a bug or a feature, I don’t know. As far as I heard, using an external application can enable you to send much longer DMs, though most applications – and the web interface – limit you to 140 characters. This is easily demonstrated by a screenshot of a DM I received some time ago (which appears at the top of this post).
   
    

5. Finding out whether you’ve been blocked: How do you find out whether a user has blocked you without trying to follow them again? Easily: you go to their profile page and see whether you can list them. If you can’t, you’ve been blocked. In addition, you can actually do this en-masse by going to a list, or a user’s followers list, and see whether there are any users you cannot list. All these have blocked you.
   
    

6. Public messages: I’m sure you know that you only see responses to a user if you follow both sides: so if user @a talks to user @b, you’ll see their individual responses if you follow both users a and b. However, one way to make a response public is by adding a dot . before the response, i.e. .@a message. Of course, when you think about it, this really changes the response to a standard tweet, which is of course public, yet this still is a commonly used mechanism for making responses public and usually the dot is used as well.
   
    

7. Number of stored tweets: many users are not aware of this, but the profile page only shows the last 3,000 tweets. If a user wants to be able to view all his tweets, he should use a service like Backupmy which is free and stores all the tweets that have been sent.
   
   Interestingly, it seems Twitter does in fact store all tweets. This is evident by clicking on ‘in response to’ of really old tweets as well as by the favorites section – which often include tweets that have long vanished from one’s profile. I find this a weird design choice on Twitter’s end.
   
    

8. Vanishing DMs: I’m not sure whether this was always the case or was only changed a few months ago: DMs vanish if one of the participants in the correspondence deletes them. This is a very bad design choice, since it is possible to delete a DM before its recipient has seen it! Also, if Twitter has made this choice, why not be consistent and do the same for responses?
   
    

9. Vanishing DMs #2: On the other hand, if a user terminates his account, his DMs are still available.
   
    

10. Number of followers/followees/lists bug: this is a serious bug that has been present for at least several months, and I’m sure almost every user has encountered it. Specifically, the number of followers and/or followees and/or lists one appears in fluctuates: A refresh of the screen changes it, and another refresh may change it back. Usually the difference is by no more than 15, but I’ve seen one user whose follower numbers fluctuated by a 100 (exactly!). Weird bug, and I don’t understand why it is still present after so long since it clearly affects user experience.

     
    I’m sure there are many more of the above I omitted – if you have some suggestions, please let me know!